Can we help you improve your direct sales through Google?
Hands up anyone who has ever looked for a hotel in the middle of London and got lost in the pile of price tags. And you've found the perfect little hotel with the rate that fits your pocket. That's just part of the magic of Google Hotel Ads, the new integration that GuestPro offers you.
Integration with Google Hotel Ads??
Yes, as you read it. We believe that having your hotel integrated with the Google Hotel Ads metasearch engine is something basic nowadays, given that more and more people are searching for their accommodation on the internet. Why connect with GHA? On the one hand, because we consider it to be a very useful marketing tool for our clients when it comes to promoting direct sales. But also because GHA now gives you the possibility to appear in their price list free of charge. You can promote - and pay for - Google Ads campaigns to position your hotel. But would you give up a free listing in the most used metasearch engine?
What do we want with the integration of Google Hotel Ads?
The biggest advantage of this integration is that it allows you to have more visibility with the most competitive rate when a future guest does a search and finds your hotel. And they will surely choose to buy that cheaper rate when they compare it with the rest of the channels. This has an impact on the increase in sales that you make directly, avoiding commissions from OTAs and other intermediaries. So, even if you have the cheapest rate, if they buy directly from you, you increase your profits by avoiding commissions. But this is not the only advantage...
- Direct integration allows us to offer you the maintenance of this service free of charge. No need to depend on an intermediary. Both for us and for the hotels that request it.
- Once in GHA, you don't need to invest any money either. You simply appear with the cheapest rate, which means that, if the future guest is attentive, he will click on your rate and book directly on your engine.
- The direct connection to GHA will allow you to change your rates much faster. You will not depend on a third party to do a push or mapping. We will do it directly for you.
What you need in order for us to activate your Google Hotel Ads
First of all, you need to have the GuestPro PMS or booking engine in order for us to be able to offer you this service.
On the Google side, the requirements are as follows:
- You will need to sign up for a Google My Business and Google Maps account. Having these two applications activated will allow you, with our integration, to put the direct booking rate. Both on the Google My Business listing and on Maps.
- enter into the list of hotel establishments that Google allows to have the GHA service. Google differentiates between hotels and holiday rentals. The latter do not fit the description to appear on Maps, so the rate will only appear on the Google My Business listing. You can learn more about accommodation types here.
Now you are ready to integrate your hotel on Google with GuestPro. Later on we will tell you some of the "tricks" that can be useful with this integration. For now, *raise your hand if you want to integrate (*contact us, in a word).
