Tecnohotel Forum 2023, a meeting point to discuss the latest in hotel technology

Tecnohotel Forum

For the first time we actively participate in the congress organised annually by TecnoHotel - Business Platform.

For two days, Barcelona becomes the centre of technology companies in the tourism sector. Speeches, round tables, presentations and a lot of networking take place at Tecnohotel Forum, a congress in which to catch up on innovation and digitisation.

This year the venue was moved to a more central location in Barcelona, specifically to the Palau de Congressos Fira de Montjuïc, right next to the famous fountains and the Venetian towers.

From the BusinessPoint, a representation of the GuestPro team attended to the visitors, among whom we saw many familiar faces who came to the congress to catch up on the latest developments in hotel technology and to take the pulse of the high season that is now beginning.

Attending a forum like this from the exhibitor's point of view has undoubtedly allowed us to make contact with a large number of companies and professionals from both the technology sector and hoteliers. But the most important thing was to participate in one of the round tables and to exhibit in the Expert Panel area.

PMS a la carte, what objectives should the hotel's brain meet?

Xavier Pallicer took part in this round table moderated by Beatriz Heras, head of Digital Transformation at the Hotel Technological Institute, in which three PMS and one hotelier debated the role of the PMS in hotel management. Xavier defended the importance of sharing data in the PMS and CRM. The debate also dealt with integrations and in this sense Pallicer said that "the best integration is the one where you don't have to integrate anything, we are open API and if a client asks us for an integration we can't deny it".

Mesa debate

Finally, our CEO talked about the hoteliers who, according to him, know very well where they are and know the options they have: "we have clients who need a lot of integrations and others who have simpler management. You have to see how your client works to adapt to what they need".

Expert Panel: GuestPro, an integrated solution for the entire customer journey

After the panel discussion, it was our turn to speak at the congress's Expert Panel , an open space in which to listen to the most innovative technological solutions of the moment. It was the perfect opportunity to explain the features of our platform and to defend that "GuestPro is not a PMS (only)", as it takes into account all the needs of the hotel in all facets of the customer journey:

"Everything can be done. At GuestPro we are never closed to the needs of our clients, we want to find the optimal solution".

Expert panel


Tecnohotel 60th anniversary party

The festive touch of the event was the Tecnohotel 60th Anniversary Party that took place on Wednesday night at the well-known Sala Luz de Gas in Barcelona. A very special occasion to have a drink, have a lively conversation with colleagues and spend an unforgettable time in a festive atmosphere.


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