We tell you how Oasis Maspalomas and La Jabega, thanks to Aibo Solutions consultancy and GuestPro technology, have boosted their profits.
In the hotel sector, resistance to change is often driven by the fear of "breaking something that already works". However, relying on manual processes or a single sales channel (such as Booking.com or tour operator) puts a very low ceiling on the growth of any accommodation.
Today we want to analyse two recent cases born from the collaboration between Aibo Solutions and Guestpro, which demonstrate that with the right tools and a comprehensive Revenue Management strategy, results not only come, but exceed all expectations.
Oasis Maspalomas: How to raise the average price without penalising occupancy
The challenge: Oasis Maspalomas (54 flats in Gran Canaria) historically depended on Booking.com, a channel that in 2025 accounted for 60% of its sales. In the summer of that same year, it decided to take a quantum leap: to go for technology and contract the full revenue service.
The strategy: optimise price dynamics (ADR) and boost the direct channel through the hotel's website.
The results speak for themselves:
- Growth in 2025: closing the year with an increase in net production of 15.31% and an increase in ADR of 14.54% compared to 2024.
- Unstoppable in 2026: By the end of May 2026, the facility already accounts for 85.24% of total revenues generated in the full year 2025, with an ADR increase of 10.98%.
- Farewell to dependence on third parties: web sales have gone from representing a timid 6% to over 10.4% of total production.
The key fact: Since 2024, thanks to Guestpro's ecosystem and Aibo Solutions' consultancy, the average price (ADR) of the direct web has grown by 31.28%, surpassing the growth of Booking (28%) and Airbnb (20%). More is sold, at a better price for the client and paying less commission.
La Jabega: How to overcome the turoperation
The challenge: La Jabega is an aparthotel with 133 flats in Fuengirola (Malaga) that joined Guestpro with Aibo Solutions in December 2025. Their operations were like travelling back in time: they used a CRM from 2007, they managed tickets on paper, they had no channel manager (they updated the channels by hand booking by booking) and they were almost 100% Tour Operated. A lot of manual work = high risk of errors.
The strategy: digitise everything immediately. The hotel contracted the complete package: PMS, Web, Booking Engine, Channel Manager with GuestPro and Revenue service, automation tools and Newsletters with Aibo Solutions. After a week of intensive on-site training, the hotel eliminated 85% of the operational paper.
The revolution in numbers (OTB Forecast 2026):
- Goodbye turoperation: traditional turoperation has been completely eliminated, opening the hotel to B2B, B2C channels and, above all, boosting its new website.
- Explosion of direct sales: the website has gone from generating barely a base result in 2025 to having an On The Books (OTB) for 2026, which represents a growth of more than 426% compared to the previous year (almost 5 times the result!).
- Historical web share: the hotel's website already represents 12.02% of total revenues, when historically it did not reach 2%.
- Revenue efficiency: as of May 2026, the property has already achieved 78.16% of total revenue for the entire previous year, maintaining healthy occupancy but with an average ADR of €7 above 2025.
Conclusion: the less administration, the more hospitality.
What do Oasis Maspalomas and La Jabega have in common? Both understood that hotel software is not an expense, but an investment to improve their profitability.
- Oasis Maspalomas demonstrated the power of Revenue Management and channel optimisation.
- La Jabega demonstrated that automating operations (loyalty, automatic emails, surveys, digital upselling) frees staff from mechanical tasks so that they can focus on what really matters: serving the guest.
Thanks to the collaboration with Aibo Solutions, at Guestpro we are not only changing the technology, but also transforming our clients' business model.
