The new version of our booking engine includes new features, the most outstanding of which are the Accelerators. Haven't you heard of them? They are those messages that appear on booking portals like Booking.com that help users to book at that very moment creating the sense of urgency that appears when you find a good deal.
At CloudHotelier we are experts in CRO (conversion rate optimization) and we are interested in being up to date to provide our customers with everything they need to be able to defend themselves against the big hosting companies, and one way to do this is with the accelerators that we have included in the new version we have launched. Some of our hotels have already tried it and the results have been very positive.
Accelerators serve to persuade and accompany, to give the last push to the most hesitant customers and accelerate bookings. They put pressure on the user to book by making them believe that they will lose the room if they don't book at that very moment. All the messages that appear on the website are real, because they use the availability query data from the last 20-30 minutes.
Our accelerators are dedicated to report the following data:
- Number of people who are looking at the page at that moment.
- Number of people who have recently booked the same room
- The remaining units available for the selected dates
Accelerators appear as pop-ups in the corner of the page, or as messages accompanying the hotel information.
