At GuestPro we wanted to take the pulse of the hotel industry and we attended the TecnoHotel Forum held last week at the CCIB in Barcelona. Technology and hospitality during two days of frenetic activity that served to prove that the sector is ready to take off after the pandemic.

There's no doubt that one of the few weapons you have at your disposal to take on the OTAs is controlling your rates. Keeping the most competitive price on your website is paramount and the mantra of a good Revenue Manager.

So why is Booking.com outselling me when my rates are better? Probably because of Booking.com's Online Payment.