The first step in using Google PageSpeed correctly is not to become obsessed with negative results. We have already told you that Google's penalties on websites are not always relevant for a hotel website as it does not take into account your needs.

Balance between speed and design

Hotel websites load a lot of photos with several JavaScript files for the booking engine to work. The "bugs" that appear when using the PageSpeed tool are absolutely minor. Even if Google lowers the score for photo content, the photos are not relevant enough to affect the loading speed.

This happens when Google considers that there is a 500K photo that could be displayed with 499K, and penalises the user several points for each image. This penalty is only due to a few bits that represent less than 1% of the total web load.

On some occasions, such as new hotel openings or niche hotels, your hotel needs to be known to the public. For this, one of the best channels is advertising on social networks, the problem: the low interest and the very low click rate that display ads have.

In short, it is about promoting a blog article with paid advertising, in order to make the hotel known in a much more subtle way. This type of advertising is much more interesting for users, as the article develops a topic with which they can identify and which is related to the hotel.

CRO (Conversion Rate Optimisation) is a set of techniques and methodologies that we apply to a website to increase conversion, i.e. the percentage of visitors who make direct bookings.

When creating a website from scratch for a client, we always follow the same steps because it is the practical way to work.

1. Preparing the homepage in the main language and defining the sections
2. Create the website in the main language
3. Create the website in the other languages
4. Prepare and set up the booking engine
5. Put the website online