Inbound marketing, branded content, storytelling; the new strategy to reach your future guests.
Keep these concepts if you don't know them yet, they are the key to the new marketing for your hotel. Experiences and stories are gaining strength against the aggressiveness of traditional advertising.
Ideas for optimising revenue at Christmas
Take advantage of the Christmas period to generate income and maximise revenue, here are some tips that will boost your sales during these weeks.
Hotel ideas for one of the most eagerly awaited campaigns of the year
This discount campaign arrives on time in November and is gaining more and more strength in all sectors. Our sector, the hotel industry, has also joined this worldwide trend that gives a boost to the economy just before the Christmas season.
The recovery of the hotel sector depends on the good use of technology
At GuestPro we wanted to take the pulse of the hotel industry and we attended the TecnoHotel Forum held last week at the CCIB in Barcelona. Technology and hospitality during two days of frenetic activity that served to prove that the sector is ready to take off after the pandemic.
The advantages of using segmentation well in mailing lists.
You have been managing a good customer mailing list for some time now. Basically you use it to confirm bookings or resolve queries, but little else. At most, you have sent them a Christmas greeting -hopefully not the typical one with dancing elves- and that's it.
But have you thought about what you can do with that big mailing list?
As a digital marketing agency for hotels, our first job is to advise our clients so that we can get the most out of the available budget.
Digital marketing can be cost-effective as long as we can segment the audience well and get a good return. Otherwise, it can be a huge cost with a very low return.
As a partner, our interest is that our client gets the best possible results from their budget, even if that means investing their money in other types of offline marketing actions such as public relations, billboards or outdoor advertising.
Our approach is always goal-oriented, always measuring the return on actions, and with the utmost respect for the client's resources.
