The commitment to process integration in a large hotel in Menorca
We continue to talk to our customers to hear first-hand about their experiences. Hotel technology told by hoteliers to discover their point of view on the digitalisation processes of their hotels.
Hotel: Club Hotel Aguamarina
Arenal d'en Castell, Menorca
Operating with GuestPro from 2019: web, engine, PMS, CRM
We spoke with Fernando Estrade, director
This time we approach one of the hotels with more rooms in Menorca, the Club Hotel Aguamarina. Specifically, we are on the north coast of Menorca, in the bay of Arenal d'en Castell, on the seafront. In the heart of the Menorcan landscape and with views of the Mediterranean, we find this complex designed for a family holiday.
The facilities and services of the Club Hotel Aguamarina offer the perfect space for families to enjoy their holidays. It is a large complex of three buildings, with 5 swimming pools, slides, gardens, children's entertainment and all kinds of sports facilities; designed for both adults and children. The hotel also has a wide gastronomic offer that can be enjoyed in its bars, terraces and dining rooms. Precisely to extend this offer, they have just opened a Snack Bar that offers free food and drinks from 11am to 6pm to their All Inclusive guests.
Your GuestPro experience
Club Hotel Aguamarina has been working with GuestPro for 3 years. They currently have our cloud PMS, web with integrated booking engine and CRM for all guest journey tracking and to support their marketing strategy.
The complexity of their old PMS meant that they did not take advantage of all its functionalities and that it did not adapt to their needs.
"The ease of integration with all types of systems" is one of the aspects highlighted by Fernando Estrade, its director. He tells us that they previously worked with a much more complex PMS that they underused and they saw in GuestPro a platform that was much more adaptable to the needs of their hotel's operations. "Now we get more out of it, and having integrated web, engine and PMS gives us the opportunity to unify everything in a single marketing tool".
Another of Estrade's strong points is that with GuestPro they have real-time access to all the hotel's information. "Before we worked with reports that were made once a day, now we can see what is happening in the hotel at the same time as it happens".
What they value most: cloud tool, ability to integrate all the systems, real-time data.
Working with cloud technology is also an aspect that they value positively, this type of technology facilitates the daily management of the hotel. It allows them to make occupancy forecasts, for example, which are available in the dining room for the kitchen staff or in the housekeeping area for the housekeepers. Staff have up-to-date information to organise their tasks.
Thanks to GuestPro, the hotel's daily operations have been improved by facilitating access to information for all staff.
A relationship of trust
Throughout these years of mutual collaboration, Estrade tells us that "we value the proximity, being able to talk to Xavier Pallicer and receive feedback directly from GuestPro on the needs of our hotel". In this sense, many of the operational improvements that have been requested have been incorporated into the tool. A good relationship between hotel and technology partner and responsiveness is one of the fundamental points requested by Aguamarina and which we at GuestPro take very seriously. Listening to the hotelier who is in charge of the daily management of the business helps us to improve our platform in order to always find the best solution.
A season for recovery
If there is one thing the hoteliers we spoke to agree on, it is that this is the season for recovery. Estrade also agrees, they opened on 14 March and "at the moment our occupancy rate is very good and the outlook for the summer could not be better, we are at full capacity!
The hotel is pleased that the routes to Menorca are being extended. They are committed to the national clientele as well as those from different European countries. "Our policy is to diversify and not specialise in just one market. Diversification gives us the security of not depending on a single country, although it also complicates the hotel's internal operations a little as we have to adapt to the tastes of each nationality".
