In an industry where guests expect immediate and personalised responses, mobile communication has become a strategic asset for any hotel, chain or campsite. At GuestPro, we continue to expand our ecosystem of integrated technology solutions to optimise day-to-day operations and enhance the customer experience.

The PMS is the ‘brain’ of the accommodation. Everything goes through here: bookings, invoicing, housekeeping, communication with guests… That’s why, even if your current system has become a bit outdated or forces you to juggle things manually, the idea of migrating can raise doubts: transferring booking and contact details, the time it takes for staff to adapt, getting back into the swing of day-to-day reception work… It’s perfectly normal to have reservations that make you want to put off the decision.

How many times has a guest walked through the door of your accommodation, enjoyed their stay, and then returned the following year having booked through Booking or Expedia?

In this post, we look at what happens when a hotel switches to an automated reception system.

In the hotel sector, resistance to change is often driven by the fear of "breaking something that already works". However, relying on manual processes or a single sales channel (such as Booking.com or tour operator) puts a very low ceiling on the growth of any accommodation.

Avoiding external engines means removing unnecessary layers of complexity and helps maximise a hotel's potential.

The hospitality sector is evolving at a dizzying pace towards increasingly agile processes. That is why the speed of reception and the first impression of the guest on arrival at the accommodation are vital to the success of hotels, chains, campsites and tourist flats.

We moved to Santa Susanna (Barcelona) to learn about the history of a family business with strong roots in the hotel sector in the Maresme area. With Jordi Mateu, General Manager of Mateu Sánchez Family Group at the helm, they manage two large holiday accommodations with a high volume of operations, especially demanding during the high season: the Hotel Alhambra **** (217 rooms) and the Caprici Beach Hotel & SPA **** (237 rooms).

We are at Parque del Sol, a 3-star hotel in Costa Adeje, family-run and open all year round. Its main clientele are families with children, attracted by an excellent location and differential services such as mini-golf and children's play area, which is reflected in a solid online reputation with an 8.5 score on Booking.com.

We are located in Chayofa, a privileged area overlooking the sea, where Estefanía Boutique Suites, a 4-star boutique hotel for adults only, stands out for its focus on wellness, disconnection and experiential luxury. There are 32 suites that offer a different kind of stay based on design, calm and sensory experience.