If you are asking yourself this question to plan your sales strategy, we have good news for you. At GuestPro we are integrated with the channels that will best position your business in the market.
The integration of a hotel with sales channels is a crucial part of your strategy. Getting this integration right will increase your visibility, facilitate future booking management and allow you to correctly apply your pricing policy and the work of your revenue manager.
The choice of these channels is not always easy and deciding on the most appropriate ones is often complicated by the wide range of channels currently available. It is true that there are factors that can influence the selection of channels, such as the type of hotel, its target market or its location; but there are some that, according to our experience, are a must in a hotel because of the advantages they offer.
This is GuestPro's bet for sales channels:
Hotel website - booking engine:
Direct sales through a good website is essential, for this you need a good integrated booking engine. At GuestPro we have our own booking engine and we also integrate with the best booking engines on the market such as Mirai, Neobookings or Witbooking. Improving the user experience, allowing the best price per room, avoiding OTA commissions and directly managing the booking; are aspects that only an integrated booking engine can provide.
OTAs:
Although betting on direct sales is key to improve revenues, a hotel cannot forget about OTAs. They will provide positioning, visibility, in short, access to a wide and diverse audience that might not have reached your website. They are a fundamental part of the marketing of a hotel business, without a doubt, but it is also important to choose well and in this sense at GuestPro we are clear about which OTAs we bet on:
- Booking
- Expedia
- Airbnb
Finally, metasearch engines:
They are also key for visibility and this is where we bet on connecting our clients with Google Hotel Ads that allow you to directly show your rates in the search results capturing the attention of the guest and that, in addition, have a free link without the need for investment by the hotel.
Diversifying is beneficial for the hotel, not depending on a single channel and gaining visibility. Strategically combining these three channels is, according to GuestPro 's experience, synonymous with success in maximising occupancy and revenue for a hotel.
