GuestPro stars with SiteMinder in the 8th Knowing For Growing meeting of Turistec
With the rise of online marketing and especially direct marketing, hotels are facing new challenges in customer and reservation management.
Automation strategies allow for better customer relations, increased profitability of online sales, and a reduction of stress and workload for reservation and revenue management staff.
Ease of management = Better management
GuestPro will present the new features of its integrated cloud solution, a revolutionary technology that is having a great impact among holiday hotels in the Balearic Islands for its unique combination of ease of use and technological robustness.
Marketing automation
The aim of an automation strategy is to accompany the customer through all stages of the customer journey, from booking to reactivation. GuestPro's managers claim that with the right automation strategy it is possible to achieve, with very little effort:
- A significant reduction in cancellations
- An increase in up-selling and cross-selling in the pre-booking and check-in process
- Increased customer satisfaction and empathy
Automating inbound bookings
One of the most tedious tasks in reservation departments is the receipt of bookings and cancellations, especially when they involve manual tasks such as a credit card transaction or customer contact. However, with the new technologies present in the market, these tasks can be automated, achieving:
- Real-time reactivity to customer requests, especially in collections and refunds.
- Image of greater professionalism
- We will avoid mistakes and confusion
8th Knowing For Growing Meeting
Agenda
18:00 - Welcome and presentation. Jaume Monserrat, president of Turistec
18:05 - Automations, improving hotel operations - Xavier Pallicer, CEO at GuestPro
18:30 - Advances in the integration of different suppliers - Alica Macanás, PMS Partnerships at SiteMinder
19:00 - Round table and case study (TBC)
19:30 - Cocktail and Networking
Location: Caixa Forum, Sala Santiago Russiñol. Plaza de Weyler, 3, Palma
Price: free entrance, registration required
