With the rise of online marketing and especially direct marketing, hotels are facing new challenges in customer and reservation management.

Automation strategies allow for better customer relations, increased profitability of online sales, and a reduction of stress and workload for reservation and revenue management staff.

PCI-DSS is a standard that regulates the processing of customer card data. Up to now, hotel companies have been rather lax in complying with this standard, and card data are not processed correctly in the vast majority of cases.