We have added new Marketing reports for all our booking engine clients.
At GuestPro we continue to work so that each hotel department has more efficient and results-oriented tools. This time it is the turn of the Marketing area, which now has a new submenu and more complete, visual and useful reports. With this new update we are giving more information to the marketing teams of each hotel to improve their strategy and increase direct sales.
The aim of this enhancement is to provide quality data to analyse campaigns, understand customer behaviour and improve conversion from the GuestPro Direct booking engine.
New marketing reports submenu
The new marketing submenu centralises all key information for those managing hotel campaigns and promotions. Here are the reports that are now available for our engine clients:
- Demand report
Allows you to analyse the availability queries made on the booking engine and the conversion rate. It is a quick way to understand how much demand the hotel website is generating and what percentage of those visits are converted into bookings.
- Attribution report
Designed to evaluate the performance of marketing campaigns, this report shows results broken down by campaign, media, hotel and country. Ideal for seeing which channels are performing best and making data-driven decisions.
- Promotional codes report
This report provides a clear and visual view of the performance of promotional codes used by customers during the booking process. Knowing which codes work best helps to optimise future promotional actions.
Upcoming additions
We are developing two new reports that will soon become part of the marketing area as well:
- Email marketing campaign performance
- Email automation statistics
In the meantime, this data will continue to be available within the CRM sub-menu.
We want your feedback
As always, we welcome your suggestions. If you work with these reports or have ideas that could improve their functionality, we'd love to hear from you. Because building the best PMS on the market is also done with you.
