At GuestPro we continue to work so that each hotel department has more efficient and results-oriented tools. This time it is the turn of the Marketing area, which now has a new submenu and more complete, visual and useful reports. With this new update we are giving more information to the marketing teams of each hotel to improve their strategy and increase direct sales.

We find that travellers are looking for special getaways, family gatherings and all kinds of experiences that only a good hotel can offer. To "succeed" at Christmas, a well thought-out marketing strategy can make all the difference in maximising occupancy and building guest loyalty.

We use different platforms and channels, from ads such as Google Ads, social networks, collaborations or email marketing; everything is measurable and will be fundamental to know exactly which strategy is generating the best results. That's where UTMs come in.

Innovation and collaboration are two of the pillars on which GuestPro is based and which have helped us to continue growing and learning. From this vocation to innovate and collaborate with other companies came the opportunity to join Tech Tourism Cluster, a benchmark organisation that has been strongly promoting the hotel sector in Catalonia for more than two years.

We recently explained the reasons why a professional accommodation should be on Airbnb. Now we take a closer look at this topic, talking in a webinar with two of the platform's managers in Spain, who tell us how to be there and get the maximum benefit for our business.

We present the second issue of our digital magazine in which we catch up with what has been happening during the second half of 2022.

As the season draws to a close, we pause for a moment to reflect on how well we have done our homework to increase direct sales. It is clear that the challenge of obtaining bookings directly on the hotel's website is sometimes complicated for the hotelier.

Reaching a conclusion is complex but it is clear that the efforts are worthwhile and it is worth working in this line to curb the high commissions that marketers take, whether they are OTAs, external agencies or marketplaces.

Europe is in the mood for travel and this is being felt by the tourism industry and hotels in particular. After two years of stagnation due to the pandemic, it seems that the sector is finally seeing some growth. Easter already marked the beginning of this intense travel frenzy across the continent, which has continued to rise, as can be seen in the second quarter figures.

In order to strengthen communication with our clients, we have created a digital magazine in which we keep you up to date with what has been happening to us, because, after all, our clients are part of it.

A new study looks at what day and time the content we post on Facebook, Instagram, Twitter and LinkedIn has the most impact.