More data to boost hotel marketing

Hotel Alhambra

We have added new Marketing reports for all our booking engine clients.

At GuestPro we continue to work so that each hotel department has more efficient and results-oriented tools. This time it is the turn of the Marketing area, which now has a new submenu and more complete, visual and useful reports. With this new update we are giving more information to the marketing teams of each hotel to improve their strategy and increase direct sales.

We joined Tech Tourism Cluster

Tech Tourism Cluster

GuestPro joins this group of companies from different sectors of the tourism industry that is driving the sector in Catalonia.

Innovation and collaboration are two of the pillars on which GuestPro is based and which have helped us to continue growing and learning. From this vocation to innovate and collaborate with other companies came the opportunity to join Tech Tourism Cluster, a benchmark organisation that has been strongly promoting the hotel sector in Catalonia for more than two years.

What can Airbnb do for my hotel?

GuestPro & Airbnb

If you have ever asked yourself this question, you will surely like to know what they told us in the webinar we organised at GuestPro together with Airbnb.

We recently explained the reasons why a professional accommodation should be on Airbnb. Now we take a closer look at this topic, talking in a webinar with two of the platform's managers in Spain, who tell us how to be there and get the maximum benefit for our business.

Have we done well this summer?

Direct sales

Reflections on how to improve direct booking

As the season draws to a close, we pause for a moment to reflect on how well we have done our homework to increase direct sales. It is clear that the challenge of obtaining bookings directly on the hotel's website is sometimes complicated for the hotelier.

Reaching a conclusion is complex but it is clear that the efforts are worthwhile and it is worth working in this line to curb the high commissions that marketers take, whether they are OTAs, external agencies or marketplaces.

Growth yes, but with caution

Mallorca Beach

The Exceltur Business Tourism Valuation Report for the 2nd quarter of 2022 offers positive data within the moderation of the economic situation.

Europe is in the mood for travel and this is being felt by the tourism industry and hotels in particular. After two years of stagnation due to the pandemic, it seems that the sector is finally seeing some growth. Easter already marked the beginning of this intense travel frenzy across the continent, which has continued to rise, as can be seen in the second quarter figures.

FOCUS, the new GuestPro magazine

Focus Magazine

We launch our biannual magazine with a comprehensive summary of our work.

In order to strengthen communication with our clients, we have created a digital magazine in which we keep you up to date with what has been happening to us, because, after all, our clients are part of it.

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