The name "pixel marketing" probably doesn't ring a bell, but when we explain what it is all about, you'll probably be familiar with it. It is one of the best options to get new customers through small advertisements.
On some occasions, such as new hotel openings or niche hotels, your hotel needs to be known to the public. For this, one of the best channels is advertising on social networks, the problem: the low interest and the very low click rate that display ads have.
In short, it is about promoting a blog article with paid advertising, in order to make the hotel known in a much more subtle way. This type of advertising is much more interesting for users, as the article develops a topic with which they can identify and which is related to the hotel.
The pixel marketing approach is to advertise on your blog content that may be interesting for the user of the social network, not directly on your brand. In this way, we create a first audience, users interested in my post, which we then use for more aggressive remarketing, taking advantage of the fact that this audience has already found out about your hotel through the post.
First step: Sending traffic to the hotel's website
For Pixel Marketing to work, the hotel's target must be very clear. We start by writing an article on the hotel's blog that is related to the accommodation and the interests of your audience. For example: Top 5 castles to visit in the North of Scotland.
We publish the paid post on the hotel's Facebook page so that it appears to people interested in this topic. The ad will be displayed like a normal blog post, so it will get more clicks than an ordinary ad. Users who click through will end up on the hotel's website blog.
Step 2: Create an audience with the new audience
Next, we create an audience with the visits we have obtained through the Facebook post. This audience will be used for a new personalised ad that will only appear to people who have read the blog. In this advert we will present the hotel as the best place to stay to see castles in the north of Scotland.
In this step we create an offer or a discount code for specific dates and for a limited time to get the new audience to book, i.e. become a customer.
Third step: Enhance the product with added value
When the client has already booked, we work with mail marketing, in which we offer different ways to improve their experience at the hotel, for example: a bottle of wine in the room, bicycle rental, a romantic dinner on the terrace...
Through Pixel Marketing we can create multiple audiences of customers with different interests. It is very easy and convenient to attract customers, you just have to know how to reach them! This type of marketing allows us to better segment users and optimise the number of clicks, unlike more conventional ads.
If you want us to help you get more customers or simply want more information about Pixel Marketing, please contact us.
