What is CRO and why is it so important for your hotel?
In this post we explain the enormous importance of conversion for a hotel website, and the methodologies we have developed to increase it to the maximum.
CRO (Conversion Rate Optimisation) is a set of techniques and methodologies that we can apply to a website to increase the percentage of visits that end up making a direct booking, that is, to increase the conversion rate.
The average conversion rate of ecommerce in Spain is 1%. This figure can be extended to hotel websites, which are nothing more than a special type of online shop.
