Automating routine tasks to streamline management and prevent errors

It is curious that we are in 2018 and everyone is talking about artificial intelligence, machine learning and block-chain, while most hotels are still validating cards by hand or sending the same emails over and over again, also manually, or exporting contacts to excel.In this post we review how we can use technology to improve the day-to-day running of your hotel, automating repetitive tasks, avoiding mistakes and oversights, and maximising the opportunities for direct contact with your customers.

Increase your direct bookings... with a widget? Check-in online... with an app? WTF?

With a simple widget that is not connected to any API and does not even track conversions in the engine, will you increase conversion by 40%?

Why do we believe that a widget can be very useful, while we have a website with design and usability problems or that doesn't convey anything? Or a bland engine that hasn't been improved in ages, doesn't use CRO techniques or whose subliminal persuasion messages are non-existent or wrong (e.g. sense of urgency in green and positive reinforcement in red -the opposite of what it should be-).

The five advantages of a cloud-native PMS

Desktop, cloud or hybrid, why cloud-native is the future?

In the same way that Gmail has made it easier for users around the world to manage their email, or Google Drive allows them to collaborate easily and effectively with other members, cloud-native PMS systems are the next generation of hotel management systems.

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