When setting up a hotel website, it is necessary to take into account what the client is looking for, what their interests are and how we are going to get them to stay on the website and book.
For this reason, for a hotel website to work, it is essential to incorporate the following text sections that will help us to present all the qualities of the hotel.
On the main page:
Welcome: It is a brief description of the hotel of 3 or 4 sentences, where the general points of the accommodation are defined. The objective is to achieve affinity with the visitor, to situate him/her and to reassure him/her so that he/she continues to browse the website.
2. Highlights: In this section, the aspects of the hotel that provide a differential value are included. In other words, the value of the hotel is highlighted and its positive aspects are promoted. Through photographs, we link the web page with articles about the hotel, for example, what activities can be done inside the hotel, if it has a swimming pool, gym, etc. In this way, clients discover why they should book at our hotel and not at another one.
3. Customer comments: We are looking for affinity and empathy with the visitor, we want them to see themselves reflected in the comments and opinions of other customers. Normally we look at the reviews on booking.com to see what customers value most about the hotel, and we put it in the comments section. We also look for photos that identify with the hotel's potential client.
4. Advantages of direct booking: The aim is to convey to customers that the hotel is prepared to process their online booking as well as or even better than Booking.com. The advantages of booking online are usually highlighted, for example: free cancellation up to 7 days, payment at the hotel, etc. The insistence on online booking conveys a sense of confidence, as we want the customer to think that the website is a good option and a totally safe place to book directly.
On the inside pages:
1. The Hotel: In this tab, descriptions of the hotel are incorporated. The aim is to present the best qualities of the hotel so that the client perceives not only the physical characteristics but also its essence. In other words, it is important to describe the hotel in an attractive way, so that we would not say that the hotel is 200m from the cathedral, but we would emphasise that the client can walk through the central streets of the city while getting to know the monuments and enjoying the landscape.
2. Rooms: As in the hotel section, the descriptions of the rooms should also maintain the essence of the hotel and should be positive. It is more important that the client can discover all the potential and services of the room and not so much the technical data.
3. Other pages: Services, activities, location, micro-niches, etc. This part includes other information such as where the hotel is located, how to get there and also other services offered. For example, airport transfer services, if the hotel organises any specific activity, what can be visited in the surroundings, etc. This section is important to complete the character of the website and to differentiate the hotel from other establishments in the area. This is the information necessary to develop an effective website that presents the overall image of the hotel.
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