As the season draws to a close, we pause for a moment to reflect on how well we have done our homework to increase direct sales. It is clear that the challenge of obtaining bookings directly on the hotel's website is sometimes complicated for the hotelier.

Reaching a conclusion is complex but it is clear that the efforts are worthwhile and it is worth working in this line to curb the high commissions that marketers take, whether they are OTAs, external agencies or marketplaces.

For us it has been an immense pleasure and a great honour to have their trust in us for the development of their web project. From the beginning we knew it was going to be a demanding challenge, and we have approached it with great enthusiasm, as we are certain that a great client brings much more to our company than we do to them.

Find out the 5 reasons why your hotel website should include a blog:

With this new integration, YieldPlanet customers will be able to take full advantage of our tools, both our high-conversion booking engine websites and our new CloudHotelier PMS management system.

Have you ever wondered how to organise the work to develop a hotel website? We tell you how we do it.

If your hotel has a website with a high conversion rate, chances are that you are running AdWords campaigns, especially for your hotel name. With these campaigns you will get a significant increase in traffic to your website and, therefore, the number of direct bookings will increase, and you will prevent Booking.com and other OTAs from capturing traffic that belongs to your website. So far, so good.

But what does this cost your hotel, does your provider charge you a higher commission for AdWords bookings, 8%, 10%? In this post I will explain why you should not accept these "draconian" conditions.

To get more users to come to your hotel website and book, your website has to be the first to appear, and the only way to do this is through Google AdWords.

Instead, with our booking engine you can add value to your bookings by creating complete room-inclusiveexperiences.

For this reason, for a hotel website to work, it is essential to incorporate the following text sections that will help us to present all the qualities of the hotel.

In the hotel sector, we often see how self-styled "SEO consultants" lead hotels to make real mistakes with their online marketing budgets.

Often, these professionals are more interested in selling their own services than in advising the hotel correctly. Either out of ignorance, or out of interest (or both), the hotel ends up investing resources in useless actions or with a very low return on investment.

In this post I want to highlight some aspects of SEO and other online marketing techniques when applied to a hotel website, and the low impact of these actions, as opposed to the most important factor for a hotel website, conversion.