Three intense days of trade fairs that have taken many months of preparation and that have once again exceeded our expectations. Here we tell you all about it.
After more than five months of preparations, FITUR has passed us by in the blink of an eye. For those of you who are less familiar with the workings of the sector's leading trade fair, planning begins long before January: the process of allocating spaces begins as early as May.
From 21 to 23 January 2026, we return to FITUR to show how GuestPro transforms management into performance. Because our platform is not just technology, but infrastructure that drives real results in hotel management.
The Fitur 2026 edition is full of novelties. New location, new stand shared for the first time with one of our main partners, presentation of new products and an Afterwork with a Menorcan flavour.
A few days ago we participated in the TecnoHotel OnTour Valencia event, an intense day with more than five hours of interviews, presentations, round tables and a lot of networking.
GuestPro intervened with a presentation by Xavier Pallicerwho addressed an issue that is affecting price control and direct selling: the impact of "Booking.com pays" and how to deal with it.
The camping sector is going through an exciting time of constant transformation thanks to technological innovation, where digitalisation, sustainability and artificial intelligence are setting the pace.
Events such as Smart Camping 2025, in which we participated a few days ago, confirm this trend: the campsite is transforming into a smart ecosystem, where technology not only improves efficiency and operations, but also enriches the guest experience.
AI, personalisation, sustainability and talent are the focus of the event organised by the Tech Tourism Cluster and are positioned as the keys that will mark the future of tourism.
GuestPro, as an ambassador company of the event, which was celebrating its second edition, participated in the table Hyper search engines: from SEO positioning to AI recommendations. Together with Cristian Fernández (Director of Hotel Gran Garbí), Sònia Molina (Director of HotelsDot by Septeo) and Jose María Ramon (CEO of Neobookings), they provided a realistic view of how AI is impacting hotel distribution.
Our year really begins now. Fitur wakes us up after the Christmas break and plunges us into a frenetic month of January.
The sector's most important trade fair is the driving force behind the technology industry. This break at the beginning of the year is just a foretaste of what is to come in 2024.
It looks like the whole industry is going to Fitur. A GuestPro team will be there to explain our vertical PMS model.
Everything indicates that the 2024 edition of the largest tourism fair in Spain is going to hang the FULL sign. Fitur opens its doors on 24 January with great expectations on the part of the sector's technology industry, which is expecting a large influx of hospitality professionals. GuestPro will be back at stand 8F06.
GuestPro is once again taking part in this travelling congress with a presentation on the vertical PMS model of our platform.
The city of Madrid closes the year with record numbers. Perhaps for this reason the enthusiasm and positivity was present throughout the TecnoHotel OnTour held on the morning of 13 December at the Hotel Only You Atocha. The event brought together prominent leaders of the hotel industry to discuss and share experiences on the latest trends and technological advances. Among the guests, María Herrero, director of Only You, shared valuable insights on the success of her hotel and the importance of technology in the new era of hospitality.
For the first time, we are holding a day of learning and inspiration where we bring the experience of experts face to face with the real needs of hospitality professionals.
Tuesday 28th November, THB Los Molinos, Ibiza. GuestPro, RateGain, Wavyssa with the special collaboration of Neobookings are organising for the first time a day of learning and inspiration on marketing, sales and hotel management. The idea is simple; to hold an academic hotel experience that brings together technology companies and hoteliers in Ibiza to learn from each other. Spread knowledge and learn first hand what the sector needs to improve their business.
GuestPro is attending a new day of this innovative event that is on the road in different cities of the country. Madrid is its next stop and part of the team will be there with Xavier Pallicer at the front who will explain our new generation all in one PMS proposal.
The space for presentations, round tables and networking that TecnoHotel has created is proving to be a great success. Concentrating knowledge about hotel management, revenue, sales and management tools in just one morning is a winning bet.
