Chronicle of the Tech4Travel Summit 2025
AI, personalisation, sustainability and talent are the focus of the event organised by the Tech Tourism Cluster and are positioned as the keys that will mark the future of tourism.
GuestPro, as an ambassador company of the event, which was celebrating its second edition, participated in the table Hyper search engines: from SEO positioning to AI recommendations. Together with Cristian Fernández (Director of Hotel Gran Garbí), Sònia Molina (Director of HotelsDot by Septeo) and Jose María Ramon (CEO of Neobookings), they provided a realistic view of how AI is impacting hotel distribution.