GuestPro, as an ambassador company of the event, which was celebrating its second edition, participated in the table Hyper search engines: from SEO positioning to AI recommendations. Together with Cristian Fernández (Director of Hotel Gran Garbí), Sònia Molina (Director of HotelsDot by Septeo) and Jose María Ramon (CEO of Neobookings), they provided a realistic view of how AI is impacting hotel distribution.

The sector's most important trade fair is the driving force behind the technology industry. This break at the beginning of the year is just a foretaste of what is to come in 2024.

Everything indicates that the 2024 edition of the largest tourism fair in Spain is going to hang the FULL sign. Fitur opens its doors on 24 January with great expectations on the part of the sector's technology industry, which is expecting a large influx of hospitality professionals. GuestPro will be back at stand 8F06.

The city of Madrid closes the year with record numbers. Perhaps for this reason the enthusiasm and positivity was present throughout the TecnoHotel OnTour held on the morning of 13 December at the Hotel Only You Atocha. The event brought together prominent leaders of the hotel industry to discuss and share experiences on the latest trends and technological advances. Among the guests, María Herrero, director of Only You, shared valuable insights on the success of her hotel and the importance of technology in the new era of hospitality.

Tuesday 28th November, THB Los Molinos, Ibiza. GuestPro, RateGain, Wavyssa with the special collaboration of Neobookings are organising for the first time a day of learning and inspiration on marketing, sales and hotel management. The idea is simple; to hold an academic hotel experience that brings together technology companies and hoteliers in Ibiza to learn from each other. Spread knowledge and learn first hand what the sector needs to improve their business.

The space for presentations, round tables and networking that TecnoHotel has created is proving to be a great success. Concentrating knowledge about hotel management, revenue, sales and management tools in just one morning is a winning bet.

The new proposal from the TecnoHotel team led by the tireless David Val is intelligent and simple. Hoteliers cannot always travel to attend congresses, they are not always organised nearby and this means that many of them miss the opportunity to have contact with professionals and technology companies with which to improve their business.

TecnoHotel is outdoing itself again. The idea is simple: "Learn about hotel management, revenue, sales, management tools and more, in a single morning". Lectures, round tables and networking concentrated in a single morning, travelling around different cities in Spain.

Once again we will actively participate in one of the leading meetings in digitisation and innovation in the hotel sector. The Tecnohotel Forum Congress is a meeting point for technology and management professionals and hoteliers, both large chains and independent accommodation.

For the first time we bring together experts from the travel tech sector in Barcelona in one of our HotelTech Summit tour events. It's a perfect opportunity to give some insights into how our technology and that of our partners are driving change in the hotel sector.