Tres días intensos de feria que llevan muchos meses de preparativos y que vuelven a superar nuestras expectativas. Aquí os lo contamos.
Tras más de cinco meses de preparativos, FITUR se nos ha pasado en un abrir y cerrar de ojos. Para quienes no estéis tan familiarizados con el funcionamiento de la feria de referencia del sector, la planificación empieza mucho antes de enero: ya en mayo arranca el proceso de adjudicación de espacios.
Del 21 al 23 de enero de 2026, regresamos a FITUR para mostrar cómo GuestPro transforma la gestión en rendimiento. Porque nuestra plataforma no es solo tecnología, sino infraestructura que impulsa resultados reales en la gestión hotelera.
La edición de Fitur 2026 viene cargada de novedades. Nueva ubicación, nuevo stand compartido por primera vez con uno de nuestros partners destacados, presentación de nuevo producto y un Afterwork con sabor menorquín.
Hace unos días participamos en el evento TecnoHotel OnTour Valencia, una jornada intensa con más de cinco horas de entrevistas, ponencias, mesas redondas y mucho networking.
GuestPro intervino con una ponencia de Xavier Pallicer que abordó un tema que está afectando el control del precio y la venta directa: el impacto del “Booking.com paga” y cómo hacerle frente.
El sector del camping vive un momento apasionante y en constante transformación gracias a la innovación tecnológica, donde la digitalización, la sostenibilidad y la inteligencia artificial están marcando el ritmo.
Eventos como Smart Camping 2025, en el que participamos hace unos días, nos confirman esta tendencia: el camping se está transformando en un ecosistema inteligente, donde la tecnología no solo mejora la eficiencia y la operativa, sino que enriquece la experiencia del huésped.
AI, personalisation, sustainability and talent are the focus of the event organised by the Tech Tourism Cluster and are positioned as the keys that will mark the future of tourism.
GuestPro, as an ambassador company of the event, which was celebrating its second edition, participated in the table Hyper search engines: from SEO positioning to AI recommendations. Together with Cristian Fernández (Director of Hotel Gran Garbí), Sònia Molina (Director of HotelsDot by Septeo) and Jose María Ramon (CEO of Neobookings), they provided a realistic view of how AI is impacting hotel distribution.
Our year really begins now. Fitur wakes us up after the Christmas break and plunges us into a frenetic month of January.
The sector's most important trade fair is the driving force behind the technology industry. This break at the beginning of the year is just a foretaste of what is to come in 2024.
It looks like the whole industry is going to Fitur. A GuestPro team will be there to explain our vertical PMS model.
Everything indicates that the 2024 edition of the largest tourism fair in Spain is going to hang the FULL sign. Fitur opens its doors on 24 January with great expectations on the part of the sector's technology industry, which is expecting a large influx of hospitality professionals. GuestPro will be back at stand 8F06.
GuestPro is once again taking part in this travelling congress with a presentation on the vertical PMS model of our platform.
The city of Madrid closes the year with record numbers. Perhaps for this reason the enthusiasm and positivity was present throughout the TecnoHotel OnTour held on the morning of 13 December at the Hotel Only You Atocha. The event brought together prominent leaders of the hotel industry to discuss and share experiences on the latest trends and technological advances. Among the guests, María Herrero, director of Only You, shared valuable insights on the success of her hotel and the importance of technology in the new era of hospitality.
For the first time, we are holding a day of learning and inspiration where we bring the experience of experts face to face with the real needs of hospitality professionals.
Tuesday 28th November, THB Los Molinos, Ibiza. GuestPro, RateGain, Wavyssa with the special collaboration of Neobookings are organising for the first time a day of learning and inspiration on marketing, sales and hotel management. The idea is simple; to hold an academic hotel experience that brings together technology companies and hoteliers in Ibiza to learn from each other. Spread knowledge and learn first hand what the sector needs to improve their business.
GuestPro is attending a new day of this innovative event that is on the road in different cities of the country. Madrid is its next stop and part of the team will be there with Xavier Pallicer at the front who will explain our new generation all in one PMS proposal.
The space for presentations, round tables and networking that TecnoHotel has created is proving to be a great success. Concentrating knowledge about hotel management, revenue, sales and management tools in just one morning is a winning bet.
