It is well known that information is power; having all the possible data available provides us with knowledge to improve the performance of our business. The importance of data is also key in a hotel's revenue management strategy; having the maximum amount of data available will allow the revenue manager to optimise their work and achieve higher revenues.

A few months ago, GuestPro 's revenue management team implemented a strategy aimed at reducing the dependency on touroperation of some of our clients, holiday hotels. The objective was clear, not to be overly dependent on third parties and to have a stronger control over their assets.

"I have all the rooms in my hotel booked for the whole season. If a hotelier tells you this, do you really think he has done what is best for his business?

The answer seems clear to us:
Probably not.