GuestPro consolidates its position as a reference supplier with its participation in Fitur
A fair like this one has left us with a wealth of anecdotes, experiences and lessons that will surely serve us well in the years to come. Here we leave you with a brief summary in the form of a chronicle of what the tourism fair par excellence has given us.
Being at Fitur in Pavilion 8 has been another step forward in our trajectory as a company. After a busy 2022, we couldn't have started the new year better: participating as exhibitors at Fitur alongside the best travel tech companies in the world. It was one of GuestPro's unfinished business, we wanted to experience the fair from a different point of view and choosing the 2023 edition was undoubtedly the right choice.
It was a long-awaited fair after going through the restrictions of the pandemic. So there were very high expectations both in terms of exhibitor participation and visitor predictions.
And the expectations were met... Fitur 2023 was, without a doubt, a record edition, surpassing all expectations. On the days set aside for professionals, from 18 to 20 January, more than 136,000 people, including exhibitors and visitors, passed through Fitur. This is 68% more than the previous edition and confirms the importance of this tourism fair that brings together people from all over the world.
The fair begins
Madrid welcomed us on a harsh winter morning. For those of us who come from Mediterranean environments, the cold surprised us as soon as we got off the plane or the train. The first traffic jams at the entrance, both of taxis and visitors, were already announcing a busy first day of the fair. Some customers told us that they had to queue for up to two hours to get into the fairgrounds. Day 1 of Fitur was looking good.
First contact
Day 1 begins with comments about the long queues at the entrance and the agenda full of meetings. And it is here that we realise how great it is to have your own stand where you can attend to clients and future clients. Little by little, we get used to our 8F06, small but tough, well located and which gives us another perspective of the fair. Between meetings, some clients come to greet us and we are delighted to see that the sector is in very good shape after a record-breaking season. This year Fitur is happy and so are its attendees.
Second day
Day 2 is well attended from first thing in the morning. A smoother entry and a lot of people. Practically until lunchtime we couldn't move from our chairs. Scheduled meetings, surprise visits and lots of hoteliers asking about our PMS. We have time to go out and see what's going on beyond Hall 8, but it's a quick trip... the meetings keep us busy until closing time.
Last day
Quietness marks our last day at the fair. We still have time to attend the scheduled meetings and talk to the last visitors. We take the opportunity to say goodbye to partners and friends and we still have a moment to start planning for next week. Fitur does not end here, there is still a lot of work to do, work that we will share with the team and that will help us to evaluate how we have done at Fitur 2023.
A first feeling is one of satisfaction and learning.
