GuestPro boosts its growth in the Basque Country and Navarre

Hotel Ur Bare

At GuestPro we continue to consolidate our presence in the hotel market and in recent years we have experienced significant growth in the Basque Country and Navarre.

These two areas, with a diverse and constantly evolving tourism offer, have become strategic areas for the expansion of our platform. More than 30 accommodations have opted for our technological solution with the aim of optimising their operations, automating processes and improving their guests' experience.

These are hotels of different typologies, both urban and rural, from small to medium size and with one thing in common; they all want to digitise and automate work processes, with the aim of having more time to dedicate to their customers and improve their experience.

Charming hotels that combine nature, history and design

More than 30 accommodations have joined our technology over the last few months, all of them reflecting the know-how of the north, with charm, respect for the environment, history and design.

We have been delighted to add, among others, hotels such as Palacio de Luko (Álava), an 18th century Baroque manor house surrounded by nature, or Hotel Ur Bare in Zarautz, ideal for disconnecting with sea views and exclusive services. In San Sebastian, we have received Hotel Unanue, which combines the style of a Basque manor house with urban comfort. In Vizcaya, Hotel Ibarra Zalla offers rural tourism with elegance in an 18th century palace, and in Zumaia, Hotel Flysch offers a unique experience between the sea and the famous geopark.

A variety of accommodations with the common goal of digitising their operations to improve their business, both in terms of automation, performance and, very importantly, guest experience.

Hoteles norte

Ur Bare Hotel, Hotel Ibarra, Palacio de Luko, Hotel Unanue, Flysch Hotel

Technology + Strategy

Thanks to our experience, many hotels have been able to digitally transform their operations through the implementation of our technology: PMS, booking engine, specialised website, channel manager, RMS, CRM, Webdesk. From independent hotels to local chains, more and more establishments in the Basque Country and Navarre have opted for our products to speed up the management of their businesses.

Why GuestPro?

Our comprehensive and modular approach allows establishments to completely digitise their hotel management.

How does it work?

  • By automating key tasks such as check-in/out, reservation management and billing.
  • Connecting with sales channels such as Booking, Expedia or Airbnb.
  • By integrating a CRM with automations in the same platform.
  • Making decisions based on real data thanks to customised dashboards.
  • Offering an RMS integrated into the PMS and thus reducing costs for the hotelier.


In short, according to our customers in this area, "we have very visual information in the same dashboard that allows us to make more accurate decisions about room sales. We gain time and efficiency!

Looking to the future

This growth in the Basque Country and Navarre is a reflection of the value we bring to accommodations that decide to modernise their management with a powerful, flexible and customer-centric solution. At GuestPro we continue to work to bring our platform to more destinations and help more hotels get the most out of technology.

*Cover photo: Ur Bare Hotel


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