Hoteliers and technology companies discuss the sector's recovery
This time we have had the collaboration of Invat-tur ( Valencian Institute of Tourism Technologies) for the celebration of the 3rd edition of the HotelTech Summit 2021. A meeting in a tourist destination as important as Benidorm, which has allowed hoteliers and technology companies to talk about how digitisation is being key in the post-pandemic recovery of the hotel sector.
Disruptive companies in the sector
The Benidorm event was attended by the main heads of the most disruptive technology companies in the sector, such as Malvina Costela, Business Development Spain & Portugal at Roibos; Jaime Sastre, Chief Marketing Officer of EISI SOFT; Miguel Hita, CCO of Fideltour and Javier Quesada, CCO of FlexMyRoom. In addition, Xavier Pallicer, CEO & Founder of GuestPro; who, as in previous editions, are the precursors and organisers of the event.
For the first time, the HTS has counted with a hotelier in its round table. Fede Fuster, CEO of Hotel SGF, agreed on the importance of digitalisation as the key to the sector's recovery after some very difficult years due to the pandemic.
Xavier Pallicer, CEO & Founder of GuestPro
These types of meetings have become an extraordinary opportunity for hoteliers to share technological concerns with top-level speakers. Learn about technological tools and success stories, discuss and chat about hotel operations, customer loyalty, new sales and distribution channels, as well as the analysis and improvement of the cancellation rate of holiday bookings. Undoubtedly, a perfect way to contribute to the reactivation and acceleration of the sector.
Companies participating in the HTS Benidorm
Why HotelTech Summit
This new edition takes place after its passage through Menorca, where it was born in 2019, and more recently through Valencia where for the first time it made the leap to the peninsula. The event will continue its tour visiting important tourist cities with the aim of weaving a network of trust between nationally consolidated technology companies and the hotel sector.
The impact of the pandemic has put the entire tourism sector in check and has shown, now more than ever, that technology can play a crucial role in improving the sector. This is why this meeting aims to provide hoteliers with the opportunity to learn about the latest technological trends, capable of positively influencing hotel profitability.
