When publishing a post on social networks you must take into account the strategies that will help you develop a consistent feed. We must study what kind of image we want to give to our brand, in order to get quality traffic that interacts with our content and ends up making a direct booking.
Follow these steps to create a good social media strategy for your hotel.
Provide new and quality information
Don't just sell your product. Provide new information, share news and quality material that provides knowledge and even entertainment that is interesting for your potential customers.
Target existing and future guests and highlight unique aspects of your hotel (through videos, photos, etc.), relate your hotel to news and events or provide new information related to your accommodation niches.
Create your own hashtag
It is important that you create your own unique identity for your hotel, and this can be done from the name itself, and also by publicising those particularities that make it unique. We also recommend that you create your own hashtag when you publish something related to the hotel, to reinforce the identity of the company that will make users know and identify you.
Target a specific audience
Is your hotel ideal for a family holiday? Is it for adults only? Does it allow pets? In the same way that you know perfectly well which is the ideal audience for your hotel, you should also target the same specific audience when posting on social networks.
Taking into account the characteristics of the hotel and the target audience you are addressing, those customers who have not yet decided where to stay, will be attracted by the characteristics of the hotel as they identify with the audience you are addressing. This will make them choose your hotel among all the others.
Be consistent
There is no more attractive source of information or social network than one that is active and up-to-date. Publish news about the hotel, new material such as photographs, menus, activities... in a constant and balanced way.
We know that especially during the peak season, the task of being consistent is more difficult, so we recommend that you schedule your posts so that they are published regularly without having to publish them every day.
Another aspect that is important to dedicate a few minutes a day to is responding to user comments. Respond quickly and professionally to both positive and negative comments, and use them to improve your guests' experience.
Remind users to book directly through your website.
On Facebook, you can incorporate direct booking buttons that you can link to your hotel's website. It is also important that you end each publication with a CTA (call to action) that encourages users to book and links them to your website.
Here is a list of the essential social networks that any hotel should have:
Facebook: Use the Facebook Reviews section to connect with users who leave comments on your network. It is also very useful for sharing news that you want to highlight about your accommodation.
Instagram: This is the best tool for sharing more artistic photos of the hotel, especially small details that go unnoticed in the images on the web.
Youtube: We recommend you use it if you have videos about the hotel, those recorded with drones are very popular.
In short, it is important to keep your social networks up to date, as this way you will be able to provide information that is more tailored to the interests of your customers according to their needs and your strategy will be more personalised and effective.
Do you need help to manage your social networks? Get in touch with us.
