Christmas is one of the most exciting times of the year for the hotel industry.
We find that travellers are looking for special getaways, family gatherings and all kinds of experiences that only a good hotel can offer. To "succeed" at Christmas, a well thought-out marketing strategy can make all the difference in maximising occupancy and building guest loyalty.
When is the best time to post on social media?
A new study looks at what day and time the content we post on Facebook, Instagram, Twitter and LinkedIn has the most impact.
From now on, the free hotel booking links will be displayed in the first position.
Well, it is true, these last days we have known this good news for the hotel sector, Google will stop hiding the free links and they will now appear on the main page of Google Hotel Ads, just below the sponsored links.
Some ideas and real-life examples of how to apply branded content techniques to your hotel's inbound marketing strategy.
If a few days ago we explained this new way of approaching marketing campaigns in hotels, now it's time to bring the theory down to earth with some ideas and even examples from some of our clients.
Inbound marketing, branded content, storytelling; the new strategy to reach your future guests.
Keep these concepts if you don't know them yet, they are the key to the new marketing for your hotel. Experiences and stories are gaining strength against the aggressiveness of traditional advertising.
Ideas for optimising revenue at Christmas
Take advantage of the Christmas period to generate income and maximise revenue, here are some tips that will boost your sales during these weeks.
Hotel ideas for one of the most eagerly awaited campaigns of the year
This discount campaign arrives on time in November and is gaining more and more strength in all sectors. Our sector, the hotel industry, has also joined this worldwide trend that gives a boost to the economy just before the Christmas season.
The recovery of the hotel sector depends on the good use of technology
At GuestPro we wanted to take the pulse of the hotel industry and we attended the TecnoHotel Forum held last week at the CCIB in Barcelona. Technology and hospitality during two days of frenetic activity that served to prove that the sector is ready to take off after the pandemic.
The advantages of using segmentation well in mailing lists.
You have been managing a good customer mailing list for some time now. Basically you use it to confirm bookings or resolve queries, but little else. At most, you have sent them a Christmas greeting -hopefully not the typical one with dancing elves- and that's it.
But have you thought about what you can do with that big mailing list?
If you want your hotel website to get more visibility, more traffic and even increase direct bookings, one of the most effective ways is to add a blog. In this space, you can contribute new and interesting content related to the hotel. You will attract more visitors and improve conversions.
Find out the 5 reasons why your hotel website should include a blog:
