How a hotel website should be focused on getting visitors and converting them into bookings.
One of the most repeated demands in recent times: more direct sales, less commissions. It is clear that this aspect is of particular concern to hoteliers and one of the aspects that can be easily improved that can help in this increase is, without a doubt, your hotel's website.
Canabay Hotels defines itself as a hotel startup: it is developing a new concept of accommodation in Punta Cana, under the slogan "Feel At Home".
For us it has been an immense pleasure and a great honour to have their trust in us for the development of their web project. From the beginning we knew it was going to be a demanding challenge, and we have approached it with great enthusiasm, as we are certain that a great client brings much more to our company than we do to them.
As a digital marketing agency for hotels, our first job is to advise our clients so that we can get the most out of the available budget.
Digital marketing can be cost-effective as long as we can segment the audience well and get a good return. Otherwise, it can be a huge cost with a very low return.
As a partner, our interest is that our client gets the best possible results from their budget, even if that means investing their money in other types of offline marketing actions such as public relations, billboards or outdoor advertising.
Our approach is always goal-oriented, always measuring the return on actions, and with the utmost respect for the client's resources.
If you want your hotel website to get more visibility, more traffic and even increase direct bookings, one of the most effective ways is to add a blog. In this space, you can contribute new and interesting content related to the hotel. You will attract more visitors and improve conversions.
Find out the 5 reasons why your hotel website should include a blog:
We are pleased to announce that we are integrating with the most advanced and competitive channel manager on the market: YieldPlanet!
With this new integration, YieldPlanet customers will be able to take full advantage of our tools, both our high-conversion booking engine websites and our new CloudHotelier PMS management system.
Behind every hotel website, there is a story. Each website is unique and has its own particular details.
Have you ever wondered how to organise the work to develop a hotel website? We tell you how we do it.
When publishing a post on social networks you must take into account the strategies that will help you develop a consistent feed. We must study what kind of image we want to give to our brand, in order to get quality traffic that interacts with our content and ends up making a direct booking.
Follow these steps to create a good social media strategy for your hotel.
With a simple widget that is not connected to any API and does not even track conversions in the engine, will you increase conversion by 40%?
Why do we believe that a widget can be very useful, while we have a website with design and usability problems or that doesn't convey anything? Or a bland engine that hasn't been improved in ages, doesn't use CRO techniques or whose subliminal persuasion messages are non-existent or wrong (e.g. sense of urgency in green and positive reinforcement in red -the opposite of what it should be-).
It is very important to give customers a good first impression of the hotel as it will determine their opinion of the site and influence them to return to the accommodation. The same goes for a hotel website, it is essential that visitors to your website have a good impression the first time they browse it, feel comfortable booking there and repeat.
This is why it is very important that your hotel's website is visually attractive, easy to use and with truthful and quality content. This will make users feel more comfortable browsing it.
When a user searches for the name of a hotel on Google, the first results that appear are ads from OTAs such as Booking.com, which receive the most clicks, while organic results from hotel websites are left behind in lower positions.
To get more users to come to your hotel website and book, your website has to be the first to appear, and the only way to do this is through Google AdWords.
