Christmas is one of the most exciting times of the year for the hotel industry.
We find that travellers are looking for special getaways, family gatherings and all kinds of experiences that only a good hotel can offer. To "succeed" at Christmas, a well thought-out marketing strategy can make all the difference in maximising occupancy and building guest loyalty.
Here are some essential tips to optimise your Christmas marketing:
1. Create irresistible holiday packages:
Design offers that combine accommodation with experiences that reflect the holiday spirit:
- Themed dinners: A gourmet Christmas or New Year's Eve dinner with live music.
- Special decorations: Christmas themed rooms.
- Family activities: Cookie workshops, decorating, carol singing.
- Once created, promote the packages on the website, newsletters and social media, highlighting the unique benefits they offer.
2. Harness the power of social media:
Christmas floods the web with warm images and emotional content. Don't get left behind and publish this type of content to connect with your audience:
- Stories and Reels showing the hotel's Christmas decorations.
- Exclusive promotions for your followers.
- Competitions or sweepstakes such as "Share your best Christmas memory" with free stays or discounts for future bookings.
3. Personalise the customer experience:
Use the PMS to analyse guest data. With our integrated CRM, send personalised emails creating audiences with offers that reflect their past preferences. For example, if a customer enjoyed a spa, offer them a package that combines accommodation with relaxing holiday treatments.
4. Optimise the website for bookings:
The website should reflect the holiday spirit and the promotions you have created for the season. Update images, add a countdown for special bookings and make sure the booking process is easy.
5. Festive email marketing:
Thanks to our CRM integrated into the PMS, email will be a powerful tool, allowing you to create themed campaigns to encourage purchase:
- Exclusive offers for Christmas and New Year.
- Reminders of limited packages.
- Thank you messages for their preference during the year.
6. Promote special events at the hotel:
If you organise Christmas Eve dinners, Christmas lunches or New Year's parties, announce it and communicate it in advance. Collaborate, for example, with local influencers, influencers or travel bloggers to extend your reach.
7. Include benefits for early bookings or Christmas gifts:
Encourage early bookings or gift vouchers by offering discounts or exclusive benefits such as upgrades or free breakfasts for those who book during these dates. For example, send a discount code to your BB.DD:promonavidad24.
8. Review your presence in OTAs, but prioritise your direct channel:
Update your profiles on platforms such as Booking and Expedia with festive images and special offers. But above all, encourage direct bookings by offering discounts or additional gifts exclusively for those who book through the website.
9. Encourage feedback and reviews:
Encourage guests to leave positive reviews after their stay. A good strategy is to offer a small gift, such as a discount for future bookings, in exchange for a review. To do this, you can use our CRM to send a personalised post-stay email.
10. Do a post-Christmas follow-up:
Take advantage of the festive momentum to build guest loyalty and make them want to come back! Again, we refer you to our CRM to send thank you emails with special discounts for next year or packages, for example, for Valentine's Day or Easter.
And remember, the key to Christmas marketing is to convey emotions to generate unique experiences and strengthen the relationship with the guest. With a well-structured strategy and the support of tools such as PMS and CRM, the accommodation will be ready to "shine" during this season.
