Rusticae's unique stories are now powered by GuestPro's new booking engine
The reference portal in rural tourism is experiencing one of its best moments and from this month of May, it has our engine to book directly from its platform.
One of the most important features of an accommodation website is the choice of payment platform. Which method is the most suitable for customers to book on your hotel website?
We explain the most used and effective ways to obtain direct bookings so that you can find the one that best suits your accommodation.
When looking for accommodation, customers will be more attracted if your hotel website offers more possibilities than the OTAs. Many websites only offer the option to book a hotel room.
Instead, with our booking engine you can add value to your bookings by creating complete room-inclusiveexperiences.
When it comes to pricing a hotel room, flat or villa, different factors such as quality, season and the benefits of the accommodation need to be taken into account. But these factors do not take into account the user's experience and psychology, which are the most important when it comes to getting direct bookings.
We explain the pricing strategies that will help you convince the user to book on your website.
The topic of metasearch engines is a recurring one, especially because of their constant presence in the media. I have spoken about them before, and my opinion is that they should be viewed with suspicion. The way they are treated in the media, with their desperate promotion among hotels, makes me even more suspicious.In this post, I wanted to "translate" an article that has recently appeared, again, with Mirai and Trivago hand in hand.
In my opinion, what Ayre Hoteles and Mirai should do is to invest in technology within their website and their engine, however, their strategy is to delegate their "direct" marketing to a third party(Trivago). Here are the comments I made to a client about this article published in Tecnohotel:
https://www.tecnohotelnews.com/2018/03/ayre-hoteles-trivago-express-booking
Here is my translation!
In the hotel sector, we often see how self-styled "SEO consultants" lead hotels to make real mistakes with their online marketing budgets.
Often, these professionals are more interested in selling their own services than in advising the hotel correctly. Either out of ignorance, or out of interest (or both), the hotel ends up investing resources in useless actions or with a very low return on investment.
In this post I want to highlight some aspects of SEO and other online marketing techniques when applied to a hotel website, and the low impact of these actions, as opposed to the most important factor for a hotel website, conversion.
