If you want your hotel website to get more visibility, more traffic and even increase direct bookings, one of the most effective ways is to add a blog. In this space, you can contribute new and interesting content related to the hotel. You will attract more visitors and improve conversions.
Find out the 5 reasons why your hotel website should include a blog:
1. Improve your SEO positioning
Creating your own interesting content on your blog adds value to your hotel's website. SEO (Search Console Optimisation) helps your website to appear in the top positions in Google search results. Use in your content the keywords that you know are of interest to your target audience and that fit with the profile of your accommodation. This way, when they search for them, you will be at the top of the results.
Tip: With Google Trends you can see which search terms have the most volume and competition, and which ones hardly bring any traffic.
2. Helps to position the web within a niche
Blogs are very useful for positioning hosting websites within specific niches. By publishing articles related to the characteristics that define and differentiate your hotel from the rest, you will position your website in the market you are most interested in.
Tip: In your posts, describe a lifestyle that identifies with your ideal micro niche, and focus on this specific topic instead of trying to cover multiple topics.
3. Gives you more social media content
What you write on the blog will serve to feed the social networks with different and interesting information related to the hotel, and you will reach a wider audience with similar interests offered in your hotel, and traffic to your website will increase. The networks offer you a space where you can publish images, videos and offers in a matter of seconds.
Tip: Keep track of the traffic you get to see what works and what doesn't, because at the beginning it is difficult to be in the top positions, but little by little with the right improvements, your position will improve.
4. Facilitates two-way communication with potential clients.
It is a difficult task, but the more consistent and more publications, the more you can get your audience to interact. Respond to readers' comments and interact with them, as many of them may become future customers if they like your personalised service.
Tip: With users' comments you will be able to discover their interests and needs. Use them in your next posts and improve your customer acquisition strategy.
5. Differentiate your hotel website from the competition
Posting on your hotel's blog will differentiate you from your competition, as you will have a personality and essence of your own that other accommodations do not have.
Tip: Give a unique touch to your posts by always publishing in a friendly and direct style. It is important to publish regularly and above all that the content you provide is of quality and interesting for your clients.
Does your hotel website have a blog? If you don't have a blog yet, contactus!
