Hotel ideas for one of the most eagerly awaited campaigns of the year
This discount campaign arrives on time in November and is gaining more and more strength in all sectors. Our sector, the hotel industry, has also joined this worldwide trend that gives a boost to the economy just before the Christmas season.
But what is Black Friday?
It originates in the United States and is celebrated the day after Thanksgiving (Thanksgiving Day, the fourth Thursday in November). It is the last Friday of the month, which marks the start of the Christmas season. The idea was born as a great opportunity to buy Christmas gifts at incredible prices, taking advantage of the fact that this popular holiday was filling the streets of the country with people. Around the year 2000, this name started to be used and, years later, the growth of e-commerce contributed to the growth of this phenomenon that has turned this day into the most important event of the year in terms of promotions and discounts. Also due to e-commerce, in 2005 it was extended to Monday with the celebration of Cyber Monday, those who after Thanksgiving had not had time to do their shopping, had Monday to take advantage of a large number of online offers.
In short, four days of discounts, promotions, codes, coupons... which sometimes last a week or more and which have also reached the hotel sector. The summer season is coming to an end, occupancy is down and the tourism industry is taking advantage of this occasion to make special promotions and, in this way, increase sales.
This year Black Friday is celebrated on 26 November, we already have the date marked on our calendar, but have we already prepared our campaign?
Here are some recommendations to take into account for the design of your Black Friday - Cyber Monday campaign:
- Announce in advance the special BF Deals - Go ahead!
- Promotions only available on that day - Concentrate sales
- Exclusively for bookings on your website - Incentivise direct sales
- Countdown to the arrival of the promotion starting Thursday evening - Generates interest
- Promotion for the rest of the year, to reinforce the Christmas campaign, even for the rest of 2022 - Limit the promotions
- Up to 50% discount for off-peak periods - Free cancellation or free cancellation up to 7 days in advance
- Free cancellation or free cancellation up to 7 days prior to booking
- Promotion only for stays of 2 nights or more
- Discounts in %, gift voucher, discount code, choose the format that you like best
- Work hard on communication through your CRM and social networks, with an attractive copy, surprise with a breakthrough design - Make a lot of noise!
Get to work as soon as possible and seize the opportunity!
