Some ideas and real-life examples of how to apply branded content techniques to your hotel's inbound marketing strategy.
If a few days ago we explained this new way of approaching marketing campaigns in hotels, now it's time to bring the theory down to earth with some ideas and even examples from some of our clients.
Here are some ideas for working on your hotel's inbound marketing strategy through thecreation of content (branded content).
5 ideas for hotel branded content:
1 We know that the foodie customer is becoming more and more common. Demanding, sybarite and a lover of social networks. Seduce them with a fun list of typical foods that you can't miss if you visit your area.
2 For lovers of original experiences, video content showing, for example, horseback riding, catamaran trips, bike rides, is a perfect option.
3 A secluded hotel, in the middle of nature and away from it all, should aim to define itself as a destination to disconnect, spending a few days there is almost like reaching a unique and differentiated state of mind. Identify the hotel with a Zen lifestyle.
4 Literature and tourism. For literature lovers, you can recommend books related to your city, town, beach or mountain. It is a type of content that does not require investment in photography or video; just a little research, simple and practical.
5 I don't want a tourist experience, I want to live like a local. To respond to this increasingly common type of traveller, it will be useful to create content about the most authentic things to do in our destination. The less touristy restaurants, the hidden beach that only locals know about, charming local festivals...
Some of our customers are already doing this:
Faustino Gran
This 5-star Relais & Chateaux in Ciutadella de Menorca is a perfect example where the hotel is creating a very thoughtful content for its target client and where it identifies with the best of this fantastic island.
Its gastronomy VIEW
Starlight Reserve VIEW
The essence of its local festivals VIEW
Its boat rides SEE or horseback rides SEE
Praktik Hotels
A chain of eco-friendly boutique hotels in the centre of Barcelona. They pay special attention to offering unique experiences that connect the client with the city.
Ecology and respect for the environment .
Local Experiences in Barcelona: Workshop, Culture, Enology
Sagitario Hotels
Menorcan hotel chain with hotels, villas and apartment complexes in the Ciutadella area. Its accommodation offers you different options to enjoy the island; beach hotels, dream villas, flats and small inland hotels.
Sustainability and responsible consumption SEE
Personalisation with the hotel's history VIEW
At GuestPro we offer you some tools to create this type of content such as the webkit with blog option or our CRM which is a perfect option to seek the complicity of customers who can contribute to viralise it. In addition, in our marketing department we have a team specialised in content that will advise you on the process of creation and dissemination.
