Ideas for optimising revenue at Christmas
Take advantage of the Christmas period to generate income and maximise revenue, here are some tips that will boost your sales during these weeks.
Create package deals
Every day more and more families prefer not to spend the day cooking at Christmas and celebrate away from home. This is where special offers for the whole family are a great option. Prepare special group bookings to which you can add gastronomic offers, all in a Christmas Special Pack with lunch or dinner, a visit from Father Christmas for the youngest members of the family, not forgetting the New Year's Eve option with a gala dinner and cotillion.
In addition to families, packages can also be included for groups of friends, single people and all kinds of groups with the option of half board or full board, all designed to spend a different kind of Christmas.
A Christmas market inside the hotel
Filling your hotel with magic by creating your own Christmas market to increase direct sales revenue is a fantastic idea. The hotel can create its own stalls and sell typical local products, gastronomy, Christmas decorations or gift items. This type of activity will also help the hotel to make itself known among its neighbours, helping local businesses and inviting them to sell their products and offer their services at the market.
Offering additional services
Thinking about what our guests may need during these dates, we are sure to find many good ideas to offer them a 100% Christmas experience. For example, a relaxing moment to disconnect in the hotel spa or enjoying a good massage, hairdressing, manicure or beauty service in general, or a live show for both adults and the whole family. Turn their stay in your hotel into a wonderful holiday, so that they don't need to leave to enjoy Christmas.
Don't forget to communicate it
A good marketing campaign will be key to reach your potential customers. Schedule an intense activity on social networks, local media, CRM... and also think about offering a discount to those customers who make their reservation and share the photos on their networks.
In short, take advantage of Christmas to make the most of your hotel. Use your imagination and let yourself be carried away by the Christmas spirit.
