From now on, the free hotel booking links will be displayed in the first position.
Well, it is true, these last days we have known this good news for the hotel sector, Google will stop hiding the free links and they will now appear on the main page of Google Hotel Ads, just below the sponsored links.
When a customer searches for a hotel using your name in a Google search, it will show your prices both on the right hand side of the search result and also on Google Maps. The link to the Official Website will always be in the first position, with only sponsored links from search engines and OTAs such as Booking, Expedia, etc. remaining above.
The hotel is a great beneficiary of this new feature as it is placed in the first position of the "All options" section at no cost. The client also has a complete overview of all the hotel's options and prices and, in addition, we add value to the hotel's booking engine in its eternal struggle with the big online agents such as Booking or Expedia.
How can my hotel appear in Google's Hotel Center?
It is very simple. To appear in the Google Hotel Ads result, the hotel must be registered in Google My Business and have an official Google hotel booking engine provider, such as GuestPro.
If you are not yet connected, do not hesitate to contact us HERE and we will help you to activate this service.
The prices must match those of the hotel website.
From GuestPro we advise our clients that Google Hotel Ads prices should be the same as those of their hotel's website and that they should be reviewed to always offer a cheaper rate than the one offered by the sponsored top links. This is the best way to increase direct sales and get the guest to book directly through our booking engine.
