From now on, the free hotel booking links will be displayed in the first position.
Well, it is true, these last days we have known this good news for the hotel sector, Google will stop hiding the free links and they will now appear on the main page of Google Hotel Ads, just below the sponsored links.
As a digital marketing agency for hotels, our first job is to advise our clients so that we can get the most out of the available budget.
Digital marketing can be cost-effective as long as we can segment the audience well and get a good return. Otherwise, it can be a huge cost with a very low return.
As a partner, our interest is that our client gets the best possible results from their budget, even if that means investing their money in other types of offline marketing actions such as public relations, billboards or outdoor advertising.
Our approach is always goal-oriented, always measuring the return on actions, and with the utmost respect for the client's resources.
If your hotel has a website with a high conversion rate, chances are that you are running AdWords campaigns, especially for your hotel name. With these campaigns you will get a significant increase in traffic to your website and, therefore, the number of direct bookings will increase, and you will prevent Booking.com and other OTAs from capturing traffic that belongs to your website. So far, so good.
But what does this cost your hotel, does your provider charge you a higher commission for AdWords bookings, 8%, 10%? In this post I will explain why you should not accept these "draconian" conditions.
