It is very important to give customers a good first impression of the hotel as it will determine their opinion of the site and influence them to return to the accommodation. The same goes for a hotel website, it is essential that visitors to your website have a good impression the first time they browse it, feel comfortable booking there and repeat.
This is why it is very important that your hotel's website is visually attractive, easy to use and with truthful and quality content. This will make users feel more comfortable browsing it.
Main tips to take into account to make your hotel's website user-friendly
- Create quality content
The more quality content your hotel website has, the more it will attract the user's attention. It is important that the website has information that answers the main questions about the establishment: information about the hotel and the rooms available, the history of the site, the services offered, and other activities, attractions or highlights of the hotel area.
Quality content is a must for search engine optimisation, as search engines focus on promoting pages that offer current and truthful content.
- Relevant information
It is important to give visitors what they are looking for from a hotel website: relevant information, with a visual impact that corresponds to reality so as not to disappoint the user when they visit your accommodation.
- Have a high speed website
Be careful when uploading images or videos that are too heavy, as they can slow down the speed of the website. We recommend reducing the size of large photographs to speed up the website and allow the user to browse faster without having to wait. An effective website should load in a maximum of 3 seconds.
- Book safely, easily and quickly
During the booking process it is essential that the user stays on the website, if the booking process opens another tab with a new url, it is possible that the user will distrust the hotel and decide to book on more popular sites such as Booking.com. Therefore, having the booking engine integrated into the website provides security and makes your hotel website stand out from the rest.
- Responsive website
More and more people are booking through their mobiles or tablets. This is why the website must also adapt and process bookings with any device. Responsive websites are the only ones that adapt to different devices (computers, tablets and mobiles) and provide easy navigation for users.
By keeping the user in mind at all times and incorporating these tips, the functionality of your hotel's website will have much more impact and generate more direct bookings.
Is your hotel website user-friendly? If it is not yet, contact us.
