When is the best time to post on social media?
A new study looks at what day and time the content we post on Facebook, Instagram, Twitter and LinkedIn has the most impact.
We take a look at the study recently published by the Sprout Social platform, which analyses the behaviour of its more than 30,000 customers over the past year in order to draw the trends for 2022.
When a hotel sends a message through its social networks, it is clear that the aim is to reach the maximum number of people. Having clues about the best time to do so is something to take into account in order to maximise the effectiveness of our communications.
Let's see...
In a general reading the study determines that the best times to post on our social networks are:
Tuesday to Thursday from 9am to 10am.
Sunday being the day with the least impact
If we pay attention to each of the social networks, this analysis reveals the following:
The best times to post on Facebook:
Monday to Friday at 3 a.m., Tuesday at 10 a.m. and 12 a.m.
Best days to post on Facebook: Tuesday to Friday
Worst day: Saturday
Let's take a look at Instagram:
Monday at 11am, Tuesday and Wednesday from 10am to 1pm, and Thursday and Friday from 10am to 11am.
Best: Tuesdays and Wednesdays
Worst: Sundays
Next, for those who also use Twitter:
Best times to post: Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9am
Best: Tuesdays and Wednesdays
On the downside, the worst are Sundays again.
Finally, the study also shows data from LinkedIn , which in the case of hotels may not be the most used social network, but some do use it for their more corporate communications:
Best times to post on LinkedIn: Tuesdays from 10 a.m. to 12 p.m.
Best days: Wednesdays and Thursdays
Worst: Saturdays and Sundays
Plan your social media strategy both when is the best time to post and what kind of messages to explain.
Once this calendar has been drawn up, it is time to analyse our own data, the data we generate on our social networks. We should not think that by simply scheduling our messages at these times we will succeed. We must observe what our audience is doing, when they are most active, what type of messages they respond best to: an image of our facilities, a special offer, discounts for direct bookings...
By observing their interactions we will have a complete picture of our communication strategy on social networks and we will have the best clues to know what to communicate and when to do it.
