In this post we summarise the keys to ensure that the entry into force of the PSD2 regulation affects your hotel's operations and profitability as little as possible.
There is a great deal of confusion about the entry into force of the new regulations, and although banks, OTAS and back-office systems have made great efforts, the system is ill-prepared for the change, especially with regard to payment authentication.
When a user searches for the name of a hotel on Google, the first results that appear are ads from OTAs such as Booking.com, which receive the most clicks, while organic results from hotel websites are left behind in lower positions.
To get more users to come to your hotel website and book, your website has to be the first to appear, and the only way to do this is through Google AdWords.
The topic of metasearch engines is a recurring one, especially because of their constant presence in the media. I have spoken about them before, and my opinion is that they should be viewed with suspicion. The way they are treated in the media, with their desperate promotion among hotels, makes me even more suspicious.In this post, I wanted to "translate" an article that has recently appeared, again, with Mirai and Trivago hand in hand.
In my opinion, what Ayre Hoteles and Mirai should do is to invest in technology within their website and their engine, however, their strategy is to delegate their "direct" marketing to a third party(Trivago). Here are the comments I made to a client about this article published in Tecnohotel:
https://www.tecnohotelnews.com/2018/03/ayre-hoteles-trivago-express-booking
Here is my translation!
