When a user searches for the name of a hotel on Google, the first results that appear are ads from OTAs such as Booking.com, which receive the most clicks, while organic results from hotel websites are left behind in lower positions.
To get more users to come to your hotel website and book, your website has to be the first to appear, and the only way to do this is through Google AdWords.
We explain the 8 main advantages of using Google AdWords:
- Your hotel's website will improve its SEM positioning as it is a keyword and will appear in the top positions in Google searches.
- With AdWords, your direct bookings will increase, which will provide you with enough budget to continue investing in campaigns.
- It allows you to define and control your budget at any time because there is no fixed budget. So the initial investment can be minimal and can be modified at any time.
- It allows the segmentation of customers by geographic areas and languages, with which you can control which locations work best according to the content of your ads.
- By connecting to your Google Analytics account you can create audiences and create remarketing campaigns dedicated exclusively to users who have left your website without booking.
- You will not pay for the people who see your ads, but you will have the option to pay for those who click.
- Through the keywords that are most identified with the hotel you will be able to target your website towards very specific searches (what we call micro-niches) and see which searches activate your keywords. The keywords are very useful to position the hotel in a specific niche.
- It does not require permanence, at any time you can deactivate the ads or stop using AdWords.
Tip: If you turn the name of your hotel into a registered trademark, OTAs will not be able to create ads with the name of your hotel. Although they will be able to use it in the url of their ads, their ads will be less effective and your cost per click will decrease drastically, which will make it easier for you to rank your website.
If you have a high conversion website, like the ones we develop at WPH, we advise you to run adwords campaigns to promote your hotel's website. Don't know how to do it? At WPH we will help you to create all the necessary campaigns for your website.Contact us!
