This time we have had the collaboration of Invat-tur ( Valencian Institute of Tourism Technologies) for the celebration of the 3rd edition of the HotelTech Summit 2021. A meeting in a tourist destination as important as Benidorm, which has allowed hoteliers and technology companies to talk about how digitisation is being key in the post-pandemic recovery of the hotel sector.

This discount campaign arrives on time in November and is gaining more and more strength in all sectors. Our sector, the hotel industry, has also joined this worldwide trend that gives a boost to the economy just before the Christmas season.

Encouraging data from the Hotel Sector Barometer in Spain prepared by STR and Cushman & Wakefield. For the first time since the first quarter of 2020, the third quarter report offers an optimistic view of the sector with an upward trend.

At GuestPro we wanted to take the pulse of the hotel industry and we attended the TecnoHotel Forum held last week at the CCIB in Barcelona. Technology and hospitality during two days of frenetic activity that served to prove that the sector is ready to take off after the pandemic.