Responsable de comunicación - Branded Content
Hotel ideas for one of the most eagerly awaited campaigns of the year
This discount campaign arrives on time in November and is gaining more and more strength in all sectors. Our sector, the hotel industry, has also joined this worldwide trend that gives a boost to the economy just before the Christmas season.
Recovery comes at different speeds in the hotel sector
Encouraging data from the Hotel Sector Barometer in Spain prepared by STR and Cushman & Wakefield. For the first time since the first quarter of 2020, the third quarter report offers an optimistic view of the sector with an upward trend.
The recovery of the hotel sector depends on the good use of technology
At GuestPro we wanted to take the pulse of the hotel industry and we attended the TecnoHotel Forum held last week at the CCIB in Barcelona. Technology and hospitality during two days of frenetic activity that served to prove that the sector is ready to take off after the pandemic.
From a family hotel in Costa Adeje that depended 100% on tour operators, to multiplying its direct sales and surpassing Booking.com thanks to having a good technological partner.
We are at Parque del Sol, a 3-star hotel in Costa Adeje, family-run and open all year round. Its main clientele are families with children, attracted by an excellent location and differential services such as mini-golf and children's play area, which is reflected in a solid online reputation with an 8.5 score on Booking.com.
