GuestPro participated in the event, specifically at the table "Beyond the revenue manager" with the presence of our COO and revenue manager Luisa Souki and attended all the activities held during two days in the Catalan Costa Brava. A perfect opportunity to take the pulse of the sector and meet with clients and partners.

It is well known that information is power; having all the possible data available provides us with knowledge to improve the performance of our business. The importance of data is also key in a hotel's revenue management strategy; having the maximum amount of data available will allow the revenue manager to optimise their work and achieve higher revenues.

Following our philosophy of adding technologies that can benefit our customers, we have recently added a new RMS to our list of integrations.

After being the director of RM at HotelsDot for a long time, Sònia Molina has recently been appointed CEO of the company. Her passion for this job is evident when you see her in some of her talks. She knows how to communicate and educate about Revenue Manager like no one else and transmits confidence among those who listen to her.

A few months ago, GuestPro 's revenue management team implemented a strategy aimed at reducing the dependency on touroperation of some of our clients, holiday hotels. The objective was clear, not to be overly dependent on third parties and to have a stronger control over their assets.

HotelTech Summit Mallorca 2022 brings experts from the travel tech sector back to Palma to give some clues on how current technological solutions are serving as a driving force to reactivate the tourism sector.

"I have all the rooms in my hotel booked for the whole season. If a hotelier tells you this, do you really think he has done what is best for his business?

The answer seems clear to us:
Probably not.

We have just added a new technology to our platform that will help our clients improve their revenue management strategy. Thanks to Revenue Control Data we take data and analysis to a new level to achieve better results.

Improving revenues is possible thanks to a good revenue management strategy, but despite this objective fact, we still observe that not many hotels are implementing it.

This new feature will allow hotels to boost their visibility in destination searches: the winner of the bid is placed directly on the second position of the first page of results with the Ad tag; this will differentiate it from Promoted, which is used for hotels participating in booster programmes.