When publishing a post on social networks you must take into account the strategies that will help you develop a consistent feed. We must study what kind of image we want to give to our brand, in order to get quality traffic that interacts with our content and ends up making a direct booking.
Follow these steps to create a good social media strategy for your hotel.
It is very important to give customers a good first impression of the hotel as it will determine their opinion of the site and influence them to return to the accommodation. The same goes for a hotel website, it is essential that visitors to your website have a good impression the first time they browse it, feel comfortable booking there and repeat.
This is why it is very important that your hotel's website is visually attractive, easy to use and with truthful and quality content. This will make users feel more comfortable browsing it.
If your hotel has a website with a high conversion rate, chances are that you are running AdWords campaigns, especially for your hotel name. With these campaigns you will get a significant increase in traffic to your website and, therefore, the number of direct bookings will increase, and you will prevent Booking.com and other OTAs from capturing traffic that belongs to your website. So far, so good.
But what does this cost your hotel, does your provider charge you a higher commission for AdWords bookings, 8%, 10%? In this post I will explain why you should not accept these "draconian" conditions.
When a user searches for the name of a hotel on Google, the first results that appear are ads from OTAs such as Booking.com, which receive the most clicks, while organic results from hotel websites are left behind in lower positions.
To get more users to come to your hotel website and book, your website has to be the first to appear, and the only way to do this is through Google AdWords.
Last Thursday we celebrated Internet Day at the Centre Bit Menorca with various presentations on current trends and business networking. Our presentation focused on digital marketing for tourism companies.
Xavi Pallicer told us about the strategies we use to get the maximum benefit from marketing resources. In the case of tourism websites (hotels, flats, car rentals...), the same strategies as in other sectors cannot be applied, as there is a low frequency, high competition and very high intermediation.
In the hotel sector, we often see how self-styled "SEO consultants" lead hotels to make real mistakes with their online marketing budgets.
Often, these professionals are more interested in selling their own services than in advising the hotel correctly. Either out of ignorance, or out of interest (or both), the hotel ends up investing resources in useless actions or with a very low return on investment.
In this post I want to highlight some aspects of SEO and other online marketing techniques when applied to a hotel website, and the low impact of these actions, as opposed to the most important factor for a hotel website, conversion.
