Blog - Xavier Pallicer

Why you shouldn't pay more commission on AdWords bookings

Xavier Pallicer , July 1, 2018

If your hotel has a website with a high conversion rate, chances are that you are running AdWords campaigns, especially for your hotel name. With these campaigns you will get a significant increase in traffic to your website and, therefore, the number of direct bookings will increase, and you will prevent Booking.com and other OTAs from capturing traffic that belongs to your website. So far, so good.

But what does this cost your hotel, does your provider charge you a higher commission for AdWords bookings, 8%, 10%? In this post I will explain why you should not accept these "draconian" conditions.

Fighting OTAs, the advantages of using AdWords

Xavier Pallicer , June 29, 2018

When a user searches for the name of a hotel on Google, the first results that appear are ads from OTAs such as Booking.com, which receive the most clicks, while organic results from hotel websites are left behind in lower positions.

To get more users to come to your hotel website and book, your website has to be the first to appear, and the only way to do this is through Google AdWords.

Get more direct bookings with these five pricing strategies

Xavier Pallicer , May 28, 2018

When it comes to pricing a hotel room, flat or villa, different factors such as quality, season and the benefits of the accommodation need to be taken into account. But these factors do not take into account the user's experience and psychology, which are the most important when it comes to getting direct bookings.

We explain the pricing strategies that will help you convince the user to book on your website.

Success story: Lotelito Valencia

Xavier Pallicer , May 22, 2018

Lotelito a revealing hotel in Valencia.

Lotelito is a charming hotel located in the centre of Valencia and belongs to the Valencia Flats group.

Digital marketing presentation for tourism companies

Xavier Pallicer , May 18, 2018

Last Thursday we celebrated Internet Day at the Centre Bit Menorca with various presentations on current trends and business networking. Our presentation focused on digital marketing for tourism companies.

Xavi Pallicer told us about the strategies we use to get the maximum benefit from marketing resources. In the case of tourism websites (hotels, flats, car rentals...), the same strategies as in other sectors cannot be applied, as there is a low frequency, high competition and very high intermediation.

The five advantages of a cloud-native PMS

Xavier Pallicer , May 10, 2018

Desktop, cloud or hybrid, why cloud-native is the future?

In the same way that Gmail has made it easier for users around the world to manage their email, or Google Drive allows them to collaborate easily and effectively with other members, cloud-native PMS systems are the next generation of hotel management systems.

Success story: Sa Franquesa Nova

Xavier Pallicer , May 7, 2018

We present the website of the hotel Sa Franquesa Nova, our most recent project in collaboration with alma Tourism Consulting. Sa Franquesa Nova is a romantic 4-star rural hotel located on the island of Mallorca, (in the plain of Bonany, near Manacor), on a large estate away from the hustle and bustle that attracts many tourists from all over the world.

Check-in in seconds with CloudHotelier PMS's new webcam OCR scanner

Xavier Pallicer , April 26, 2018

CloudHotelier PMS is the first PMS that allows scanning and OCR reading of documents with a simple webcam. Scan ID cards, passports and other identity documents in less than a second and directly from the browser.

CloudHotelier, the first cloud-native PMS developed in Spain

Xavier Pallicer , April 11, 2018

After years of experience in the sector dedicated exclusively to direct sales through the website, in 2018 we are developing CloudHotelier PMS, an all-in-one management software, 100% in the cloud. CloudHotelier PMS is the first new generation system developed entirely in our country.

CloudHotelier PMS does not require installation or servers, it can be accessed through a web browser from any device connected to the internet: computer, mobile or tablet. Our PMS is a new generation system, an integrated system, or "all in one": PMS, channel manager and CRM with email automation. All this in a single web application, carefully designed and with excellent usability.

Which texts does your hotel website need to convert more?

Xavier Pallicer , April 8, 2018

When setting up a hotel website, it is necessary to take into account what the client is looking for, what their interests are and how we are going to get them to stay on the website and book.

For this reason, for a hotel website to work, it is essential to incorporate the following text sections that will help us to present all the qualities of the hotel.

Xavier Pallicer