Pixel Marketing: Get new customers for your hotel

The name "pixel marketing" probably doesn't ring a bell, but when we explain what it is all about, you'll probably be familiar with it. It is one of the best options to get new customers through small advertisements.

On some occasions, such as new hotel openings or niche hotels, your hotel needs to be known to the public. For this, one of the best channels is advertising on social networks, the problem: the low interest and the very low click rate that display ads have.

In short, it is about promoting a blog article with paid advertising, in order to make the hotel known in a much more subtle way. This type of advertising is much more interesting for users, as the article develops a topic with which they can identify and which is related to the hotel.

Success story: Grup El Carme

Grup el Carme, with its flagship, Hotel Tres Sants, is one of our oldest clients with the highest percentage of direct bookings that we know of.

When a client tells us, at the height of the peak season, that 80% of his occupancy comes from direct bookings, we have no choice but to congratulate him and ourselves for the good work we have done.

Urban: the template for modern hotels

We have a new urban and trendy theme for your website to match the casual image of your hotel. It is designed especially for modern and urban hotels, it is easy to use and fully customisable.

Urban follows the requirements of the CRO index to ensure that our users get as many conversions as possible. Check out our new template.

Case study: Hotel Menorca Patricia

One of our latest works, for the Hotel Menorca Patricia, has meant an important revulsive for the property.

Thanks to the use of our new Elegant template, we have achieved a great impact on users with an excellent conversion. Improvements that were much needed, to bring the website up to the level of an excellent product.

CloudHotelier at AraEmprenem

In the report in the AraEmprenem supplement of Ara Balears, Xavier Pallicer explains how our open-source technology helps hotels to reduce Booking.com's commissions, as it facilitates the development of high-converting websites at a reasonable price.

Increase your hotel bookings with our accelerators

The new version of our booking engine includes new features, the most outstanding of which are the Accelerators. Haven't you heard of them? They are those messages that appear on booking portals like Booking.com that help users to book at that very moment creating the sense of urgency that appears when you find a good deal.

How to add a microniche to your hotel's website

In this post we explain how we position our clients' websites within a microniche without damaging the overall image of the hotel.

Microniches are specific topics that interest a very specific target audience. Many hotels benefit from a micro-niche that brings them the same type of customers year after year. Examples of microniches would be customers in search of the perfect wave, birdwatchers or mountain bikers.