Digital marketing can be cost-effective as long as we can segment the audience well and get a good return. Otherwise, it can be a huge cost with a very low return.

As a partner, our interest is that our client gets the best possible results from their budget, even if that means investing their money in other types of offline marketing actions such as public relations, billboards or outdoor advertising.

Our approach is always goal-oriented, always measuring the return on actions, and with the utmost respect for the client's resources.

Find out the 5 reasons why your hotel website should include a blog:

A few months ago we worked on the Mirabò de Valldemossa website together with our partners alma Tourism Consulting. This rural boutique hotel with a long history is located in Valldemossa, Mallorca, and has belonged to the same family since 1989. The finca has been passed down from generation to generation to become the charming hotel it is today.

With this new integration, YieldPlanet customers will be able to take full advantage of our tools, both our high-conversion booking engine websites and our new CloudHotelier PMS management system.

We explain the most used and effective ways to obtain direct bookings so that you can find the one that best suits your accommodation.

Have you ever wondered how to organise the work to develop a hotel website? We tell you how we do it.

Follow these steps to create a good social media strategy for your hotel.

Why do we believe that a widget can be very useful, while we have a website with design and usability problems or that doesn't convey anything? Or a bland engine that hasn't been improved in ages, doesn't use CRO techniques or whose subliminal persuasion messages are non-existent or wrong (e.g. sense of urgency in green and positive reinforcement in red -the opposite of what it should be-).

This is why it is very important that your hotel's website is visually attractive, easy to use and with truthful and quality content. This will make users feel more comfortable browsing it.