CEO en GuestPro
A few months ago alma Tourism Consulting contacted us to develop a new website for Hotel Llenaire.
Our brief was to develop a new website in a minimalist style that would emphasise the photographs of the accommodation and its spacious grounds and capture the reality of the hotel.
The topic of metasearch engines is a recurring one, especially because of their constant presence in the media. I have spoken about them before, and my opinion is that they should be viewed with suspicion. The way they are treated in the media, with their desperate promotion among hotels, makes me even more suspicious.In this post, I wanted to "translate" an article that has recently appeared, again, with Mirai and Trivago hand in hand.
In my opinion, what Ayre Hoteles and Mirai should do is to invest in technology within their website and their engine, however, their strategy is to delegate their "direct" marketing to a third party(Trivago). Here are the comments I made to a client about this article published in Tecnohotel:
https://www.tecnohotelnews.com/2018/03/ayre-hoteles-trivago-express-booking
Here is my translation!
Join our team as revenue-manager & customer success
We are looking for a professional with knowledge of extranets (Booking.com, SiteMinder, etc.) and hotel management systems for the position of revenue-manager & customer success.
Your functions will be to assist our clients in the initial set-up of our tools, configuration of the integrations with the client's different channels, etc. You will also be in charge of customer follow-up and conducting demos, in person or via internet.
On Thursday we presented our new product, CloudHotelier PMS + CRM. It is a management system for accommodation companies, which allows hoteliers to manage their bookings and customers on a single platform.
The presentation took place at the Centre Bit in Menorca where we have our headquarters. It was attended by all types of hotels that will be able to benefit from this new management tool very soon.
CloudHotelier PMS +CRM is up and running, discover all it has to offer.
Can you imagine being able to manage reservations and clients from a single platform?
Or being able to send an email to your clients on the day of their arrival at the hotel, automatically and completely personalised?
Would you like to be able to send a quote and schedule reminders easily? Can you imagine being able to do it just once and have the system run on autopilot for everyone else?
CloudHotelier PMS +CRM is this and much more!
In the hotel sector, we often see how self-styled "SEO consultants" lead hotels to make real mistakes with their online marketing budgets.
Often, these professionals are more interested in selling their own services than in advising the hotel correctly. Either out of ignorance, or out of interest (or both), the hotel ends up investing resources in useless actions or with a very low return on investment.
In this post I want to highlight some aspects of SEO and other online marketing techniques when applied to a hotel website, and the low impact of these actions, as opposed to the most important factor for a hotel website, conversion.
Google PageSpeed is a Google tool that monitors the loading speed of a website and helps optimise it to be more mobile-friendly. But do we really need it?
The first step in using Google PageSpeed correctly is not to become obsessed with negative results. We have already told you that Google's penalties on websites are not always relevant for a hotel website as it does not take into account your needs.
Hotel websites load a lot of photos with several JavaScript files for the booking engine to work. The "bugs" that appear when using the PageSpeed tool are absolutely minor. Even if Google lowers the score for photo content, the photos are not relevant enough to affect the loading speed.
This happens when Google considers that there is a 500K photo that could be displayed with 499K, and penalises the user several points for each image. This penalty is only due to a few bits that represent less than 1% of the total web load.
With Google's entry into the hotel metasearch game, we are experiencing a new trend in the sector: metasearch positioning.
Perhaps it is time to stop and think about the interests behind this trend, who benefits from it, and whether or not it is good for hotels. Are we in a sweet dream, or on the verge of a horror movie?
In this post we explain the enormous importance of conversion for a hotel website, and the methodologies we have developed to increase it to the maximum.
CRO (Conversion Rate Optimisation) is a set of techniques and methodologies that we can apply to a website to increase the percentage of visits that end up making a direct booking, that is, to increase the conversion rate.
The average conversion rate of ecommerce in Spain is 1%. This figure can be extended to hotel websites, which are nothing more than a special type of online shop.
In 2016 we started working with Carema Hotels in its new phase towards a more modern, balanced and profitable operating model.
Its new website, together with the replacement of the previous booking system, and the online marketing actions we are carrying out, have helped the chain to boost its results during 2017.
