There's no doubt that one of the few weapons you have at your disposal to take on the OTAs is controlling your rates. Keeping the most competitive price on your website is paramount and the mantra of a good Revenue Manager.

So why is Booking.com outselling me when my rates are better? Probably because of Booking.com's Online Payment.

One of our objectives is to facilitate the work at reception. And, when the reception is small, the booking control is simple. The person behind the desk knows perfectly well through which channel the customer's booking has arrived and how to collect it. But what happens at the reception desk of a holiday chain that works with a multitude of channels in different establishments?

With the season already underway, at GuestPro we close the year. And we are giving our tool another twist. That's why we have our sights - and our heads - set on the new features we want to implement in our system for 2022. Conformity doesn't fit inside our walls, so we've rolled up our sleeves to get the next applications ready for next season. Take a look, because we're sure you'll be interested in some of them.

Hands up anyone who has ever looked for a hotel in the middle of London and got lost in the pile of price tags. And you've found the perfect little hotel with the rate that fits your pocket. That's just part of the magic of Google Hotel Ads, the new integration that GuestPro offers you.

One of the keys to the digitalisation of hotel management is to shorten the time required for tasks that until now required the full attention of reception staff. In addition to the human side, which the customer appreciates when they find a friendly smile on the other side of the desk, this is buried by the number of requirements for a simple check-in. The work of data collection, check-in, room allocation, etc. is taking second or third place in terms of customer experience. We want to arrive at the hotel, be greeted, given the key and left in the peace and quiet of our room as soon as possible.

You have been managing a good customer mailing list for some time now. Basically you use it to confirm bookings or resolve queries, but little else. At most, you have sent them a Christmas greeting -hopefully not the typical one with dancing elves- and that's it.

But have you thought about what you can do with that big mailing list?

Flor de Rosassa is a family hotel group with 3 establishments in the historic centre of Ciutadella. The desire for improvement and growth of the current director, Catalina Taltavull, took them from being clients of only one of GuestPro's tools, to benefiting from the complete suite, as well as including the Revenue Management service.

And we could tell you that they are very happy with us. But Catalina does it better. So, press play to hear what she has to say!

At GuestPro we have taken a step forward. In fact, towards Valencia, where the Lanzadera team will advise us from now on to launch our digital hotel management tool into the stratosphere.

Our colleague Luisa Souki talks in this webinar about the possibilities offered by Revenue Management tools to boost sales in own channels. An interesting presentation in which she debates with our partners at Rusticae, organisers of the webinar.

When our partner Rubén Pérez, COO and Distribution Manager of Rusticae, encouraged us to participate in a webinar on how to boost direct sales, we didn't think twice. Our experience in 2020 showed us that Revenue Management is a very powerful tool to expand sales horizons, if handled well. Press play and pay attention to the explanations!

In previous posts we have already talked about this regulation, which came into force on 31 December. In short, the aim of this European regulation is to regulate payment services at the time of making a reservation -which directly affects the hotel sector-. And it obliges the guest to validate the form of payment through various techniques to secure the transaction in the system.