Xavi Pallicer told us about the strategies we use to get the maximum benefit from marketing resources. In the case of tourism websites (hotels, flats, car rentals...), the same strategies as in other sectors cannot be applied, as there is a low frequency, high competition and very high intermediation.

In the same way that Gmail has made it easier for users around the world to manage their email, or Google Drive allows them to collaborate easily and effectively with other members, cloud-native PMS systems are the next generation of hotel management systems.

CloudHotelier PMS does not require installation or servers, it can be accessed through a web browser from any device connected to the internet: computer, mobile or tablet. Our PMS is a new generation system, an integrated system, or "all in one": PMS, channel manager and CRM with email automation. All this in a single web application, carefully designed and with excellent usability.

For this reason, for a hotel website to work, it is essential to incorporate the following text sections that will help us to present all the qualities of the hotel.

Our brief was to develop a new website in a minimalist style that would emphasise the photographs of the accommodation and its spacious grounds and capture the reality of the hotel.

In my opinion, what Ayre Hoteles and Mirai should do is to invest in technology within their website and their engine, however, their strategy is to delegate their "direct" marketing to a third party(Trivago). Here are the comments I made to a client about this article published in Tecnohotel:

https://www.tecnohotelnews.com/2018/03/ayre-hoteles-trivago-express-booking

Here is my translation!

We are looking for a professional with knowledge of extranets (Booking.com, SiteMinder, etc.) and hotel management systems for the position of revenue-manager & customer success.

Your functions will be to assist our clients in the initial set-up of our tools, configuration of the integrations with the client's different channels, etc. You will also be in charge of customer follow-up and conducting demos, in person or via internet.

The presentation took place at the Centre Bit in Menorca where we have our headquarters. It was attended by all types of hotels that will be able to benefit from this new management tool very soon.