With Google's entry into the hotel metasearch game, we are experiencing a new trend in the sector: metasearch positioning.
Perhaps it is time to stop and think about the interests behind this trend, who benefits from it, and whether or not it is good for hotels. Are we in a sweet dream, or on the verge of a horror movie?
In this post we explain the enormous importance of conversion for a hotel website, and the methodologies we have developed to increase it to the maximum.
CRO (Conversion Rate Optimisation) is a set of techniques and methodologies that we can apply to a website to increase the percentage of visits that end up making a direct booking, that is, to increase the conversion rate.
The average conversion rate of ecommerce in Spain is 1%. This figure can be extended to hotel websites, which are nothing more than a special type of online shop.
In 2016 we started working with Carema Hotels in its new phase towards a more modern, balanced and profitable operating model.
Its new website, together with the replacement of the previous booking system, and the online marketing actions we are carrying out, have helped the chain to boost its results during 2017.
Discover our new Elegant minimalist style template. With its simple and elegant style it is the most suitable for hotels that want to highlight the photos of their accommodation.
The name "pixel marketing" probably doesn't ring a bell, but when we explain what it is all about, you'll probably be familiar with it. It is one of the best options to get new customers through small advertisements.
On some occasions, such as new hotel openings or niche hotels, your hotel needs to be known to the public. For this, one of the best channels is advertising on social networks, the problem: the low interest and the very low click rate that display ads have.
In short, it is about promoting a blog article with paid advertising, in order to make the hotel known in a much more subtle way. This type of advertising is much more interesting for users, as the article develops a topic with which they can identify and which is related to the hotel.
At CloudHotelier, we care about our clients, that's why we want them to get the most out of their websites.
CRO (Conversion Rate Optimisation) is a set of techniques and methodologies that we apply to a website to increase conversion, i.e. the percentage of visitors who make direct bookings.
Grup el Carme, with its flagship, Hotel Tres Sants, is one of our oldest clients with the highest percentage of direct bookings that we know of.
When a client tells us, at the height of the peak season, that 80% of his occupancy comes from direct bookings, we have no choice but to congratulate him and ourselves for the good work we have done.
On July 26th we received the visit of the vice-president of the Government of the Balearic Islands and Minister of Innovation, Research and Tourism, Biel Barceló, and the president of the Consell Insular de Menorca, Susana Mora.
We have a new urban and trendy theme for your website to match the casual image of your hotel. It is designed especially for modern and urban hotels, it is easy to use and fully customisable.
One of our latest works, for the Hotel Menorca Patricia, has meant an important revulsive for the property.
Thanks to the use of our new Elegant template, we have achieved a great impact on users with an excellent conversion. Improvements that were much needed, to bring the website up to the level of an excellent product.
